ABOUT THE AUTHOR

From a graduate background in law and business, Carol Tallon became the managing director of Buyers Broker Ltd., Ireland’s only property buyers’ agency franchise, in 2006.

Carol is best known for her regular articles, media and radio features as the Irish property buyers’ champion and is the author of the Irish Property Buyer’s Handbook 2011, the essential guide to buying residential property in Ireland. She is also the author of the NuBook Competitive Intelligence: The Key to Strategic Advantage – A Guide for Small Business Owners.

Carol’s passion is for niche businesses and she is a speaker and panellist on the topics of entrepreneurship, competitive intelligence and business strategy.

1: WHAT IS PRE-NEGOTIATION?

Pre-negotiation is a heightened, or (arguably) more aggressive, form of research that may be carried out by either party to a negotiation, in advance of that negotiation. The applicability and effectiveness of pre-negotiation depends on the subject matter of the negotiation. For example, it is extremely effective when purchasing high value items like property or cars or, perhaps, even when looking for a new job; however, it is difficult to employ successfully in a family law settlement or in any similarly-mediated negotiations.