Table of Contents
Title Page
Copyright Page
Preface
The Missing Force
The Next Crash
The Makers of Things
Acknowledgements
Chapter 1 - The Hidden Monopolies Everywhere
And Then There Was One
The Unkept Secret
The Feud over Feudalism
And Then There Was Less Than One
Chapter 2 - Supply and Command
The Law of Variety
The Illusion of Choice
The Price of Control
A Market of One?
Chapter 3 - The Crystal House
The Industrial Estates
Number One or Number Two
The Smashing
The Monopolist
The Hydra
The Industrial State?
Built to Break
Chapter 4 - The Market Masters
Markets and Freedom
The Harnessing of Power
Meet the New Boss
The “Progress ” of Man
The Restoration of Republic
The Pit
Chapter 5 - In the Cockpit
The New Sharecroppers
The Paradox of Efficiency
The Invisible Fist
The Two Roads to Serfdom
The Politics of Milking
Chapter 6 - Lightning Escapes the Bottle
From Land to Man
The Power of Patents
Quieting the Mind
The Monopoly Innovation Myth
One Best Way?
The Wave of the Past
Chapter 7 - The American Piece
Squeeze Play
Rule and Reason
The U.S. World System
Derangement
The Octopus and the Spider
Plantation Nation
Chapter 8 - Wreckonomics 101
Merely Money
The Wall Street Commune
To Have and to Hold
Cerberus Unchained
Chapter 9 - To Keep Our Republic
Manufacturing Destruction
The American Brain
To Get Regulation Right
Notes
Select Bibliography
Index
Preface
Of Rule and Ruin
Sometimes, during the long haul of writing a book, reality catches up to what months before seemed mere theory and speculation. So it was when the Meltdown of 2008 cascaded through the U.S. and world economies, knocking over banks and hedge funds and industrial companies, and destroying small businesses and steady jobs and household budgets.
For nearly a decade I had painstakingly gathered stories and spun out analyses to detail the fantastic fragility of many of our vital human systems, and for years I had been warning that these dangers were largely the result of monopolization. Then suddenly I saw a few of my worst fears playing out in real time on CNN and Fox News, as dozens of financial institutions deemed “too big to fail” suddenly came very close to failing. Yet as horrified as I was by the mind-bending events on Wall Street (and the crashing of the automobile industry in Detroit), I soon came to realize that the Meltdown was making my task in this book much easier. These chain reaction crashes and the gargantuan bailouts and nationalizations that followed were educating all Americans, with brutal efficiency, about how things really work in our economy, and how they sometimes don’t.
The Meltdown of 2008 even delivered my punch line for me: that American financiers had erected a particular form of socialism that enabled them to dump all the risk in the industrial and banking systems they control onto us, even as they jetted away with all the profit. I had been developing my thinking on this issue for years, and I had planned to lay it out in this book with the utmost care, because as recently as September 14, 2008, the idea that these systems had been socialized in any respect still struck most people as absurd. Then suddenly there was conservative columnist George Will writing that socialism in America is “ already here.” Moreover, Will made clear that he was fretting not about penny ante redistribution from the rich to the poor but about the “surreptitious socialism of the strong.”1
The Meltdown of 2008 also delivered the twist I had planned for my punch line, which is that the structural monopolization of so many systems has resulted in a set of political arrangements similar to what we used to call corporatism. This means that our political economy is run by a compact elite that is able to fuse the power of our public government with the power of private corporate governments in ways that enable members of the elite not merely to offload their risk onto us but also to determine with almost complete freedom who wins, who loses, and who pays.
Then suddenly there was Secretary of the Treasury Henry Paulson, not long since elevated from Goldman Sachs, using our tax money to fix his bank and the banks of all his friends. And there was Simon Johnson, the former chief economist at the International Monetary Fund, writing about the “quiet coup” that had been staged by America’s “financial oligarchy.”2
I realized that I no longer needed to craft Cornered as a sort of murder mystery, in which I patiently reveal and analyze each clue. I was writing a chronicle of a death foretold, and the corpse on the street was the American Republic.
Great disasters often lead to reform and renewal. Unfortunately, our leaders’ initial reaction to the Meltdown indicates that they did not learn the key lesson: when something is too big to fail, we must make it smaller. Or perhaps they simply chose to ignore it. Whichever is the case, despite much public awareness of the role that monopolization played in amplifying the Meltdown—one Financial Times editorial was titled “The Bigger They Come the Harder We Fall”3—the Bush and the Obama administrations and the Democratic-controlled Congress all responded to the collapse of our financial system in most instances by accelerating consolidation.
“Our” government used our money to broker and subsidize such whopping mergers as the Wells Fargo takeover of Wachovia, the JPMorgan Chase acquisition of Washington Mutual and Bear Stearns, and Bank of America’s absorption of Countrywide Financial and Merrill Lynch—this despite the fact that in the year up to November 2008, the failure rate for banks with assets of $1 billion or more was seven times greater than for banks with less than $1 billion.4 This was also despite the fact that big banks and financial institutions like Countrywide—which were able to import far greater masses of debt and then dedicate far greater marketing power to selling that debt to us in the form of mortgages—were far more reckless and destructive in their lending than their smaller rivals.
Nor was our “emergency ” bailout money used only to subsidize consolidation in our banking system, where at least there was a real crisis. After Congress demanded that our bailed-out banks act swiftly to flush cash into the economy, to get business “moving” again, Citibank and Goldman Sachs and Bank of America jumped to the task. They put $22 billion of our money into the hands of executives at the world’s largest drug company, Pfizer, to float a $68 billion takeover of the drug company Wyeth, in a deal that eliminated not only competition at a time of sky-rocketing drug prices but also nineteen thousand jobs. Then when the executives at the world’s number two drug company, Merck, said they wanted $41.1 billion to merge with Schering-Plough, these same banks ponied up another $9 billion of our money, even though this deal eliminated yet more competition and another sixteen thousand jobs.5
We can’t blame all of this on greed and opportunism. Simple inertia played a role. So too did plain old confusion.
No matter the cause, however, the effects are clear. Consolidation of power by financiers over the basic institutions of our political economy has resulted in the derangement not merely of our financial systems but also of our industrial systems and political systems. Most terrifying of all is that this consolidation of power—and the political actions taken to achieve it—appears to have impaired our ability to comprehend the dangers we face and to react in an organized and coherent manner.
The Missing Force
The idea that our economy is ruled by monopolists will surprise many of you. The shelves of our stores bulge with goodies. The digital media world has dissolved into a chaotic free-for-all. Yet in the generation since 1981, when we all but stopped enforcing our antimonopoly laws, a very small number of people have consolidated control over just about every activity in the United States, other than making music and launching blogs. Even as we were reassured on a daily, sometimes hourly, basis that America was the greatest “free market” economy in the world, a tiny elite engineered the most phenomenal roll-up of political economic power in our history.
In Cornered I aim to help you get to know our monopolies and how they operate. I have structured the book as a sort of tour of monopoly, in all its many guises, in the United States today. We will look at how monopolists rip us off as consumers, raising the prices we must pay for our food, drugs, products, and services, even as they lower variety, quality, and safety. Then we will look at how the monopolists take away our properties and our liberties as entrepreneurs, professionals, workers, and inventors.
The initial task should not be hard. Almost every one of us has had some recent run-in with monopoly, even if we didn’t notice at the time. Perhaps you were at the pediatrician’s office and learned of yet another shortage of vaccines. Maybe you were at the airport, fuming, bumped from a flight you booked months ago. Perhaps you were at a concert with your child, knowing you had just been scalped not by some scruffy guy on the street but by a national corporation.
Or driving up to your bank, noticing that the new sign on the door advertises the same big bank you left a year ago because service was so lousy. Or hurtling down the highway, marveling at how for thousand-mile stretches at a time in our land of plenty, there seem to be only five chains of restaurants, all serving the same lumps of protein and carbohydrates, albeit blended with different colors and molded into different shapes.
Perhaps you were going through the books in your family’s business, wondering how to survive when your biggest suppliers jack up prices even as your biggest customers crank down what they pay. Or standing at the door of your own store, watching a chain backed by billionaires in New Haven or New York set up shop directly across the street.
Maybe you are a doctor, baffled about how to balance your malpractice payments to one dictatorial insurer against your medical insurance reimbursements from another. Or a farmer, wandering through a cold dark dawn to feed pigs that once belonged to you but now, in a way you don’t fully understand, belong to a corporation in North Carolina. Or an employee of a large corporation, listening to your boss tell you why he’s going to cut your pay, and you know that you have nowhere else to go.
During our tour I will show you entirely new forms of monopoly, and I will show you forms of monopoly that you thought had long since vanished.
I don’t expect every reader, here at the beginning, to regard all monopolies as bad or dangerous. As we will see, not all are. What I can promise is to provide every reader with a far better understanding of how the U.S. economy today is structured and really works. In recent years, we have been treated to innumerable books and conferences on globalization and on capital markets. Yet hardly a word has been published on consolidation, despite the fact that a full generation has passed since officials in the Reagan administration stopped enforcing our antimonopoly laws, which over the previous two centuries played a bigger role than any other set of laws in shaping business—and politics—in this country.
Indeed, for anyone who is trying to make sense of what is taking place in our nation and the world today, monopoly is the great missing force. Just as any effort to discuss physics without taking into account the work of Isaac Newton would result in much free-floating nonsense, the same is true of any effort to discuss today’s economics without taking into account monopolization. In addition to helping illuminate such recent phenomena as the cascading collapses in our financial system and the near collapse of our automotive industry, monopolization also helps to explain such otherwise mysterious phenomena as the following:
• Why it’s so hard to launch a successful small business
• Why so many jobs were moved offshore so quickly
• Why it’s so difficult to control medical costs
• Why it’s taken so long to blend cleaner technologies into our cars and our homes
• Why the quality of our food, drugs, and toys is declining
• Why the U.S. trade surplus is so huge and persistent
• Why corporate managers outsource so many activities
• Why corporate profits reached such record heights just before the fall6
• Why the powerful keep getting more powerful
Not one of these phenomena can be attributed solely to monopolization, yet not one can be understood without taking monopolization into account.
The Next Crash
Once we get our heads around the fact that monopolists rule most of our economy, our next step will be to understand how monopolists ruin our economy. This is especially important in today’s complex world, for many of the industrial and financial systems run by monopolists are simply not safe. Today’s monopolists, in their attempts to socialize away their risks, often reorganize entire industrial systems in ways that destroy the old structures we relied on to isolate and manage the normal disasters of everyday life. The result is that today we increasingly see everyday failures amplified into big crises that get transmitted around the world in real time. Worse yet, the monopolists often use their immense power precisely in ways that trigger the initial collapse of the very systems they undermined through the process of socializing their risks. That’s why another of my main goals in Cornered is to convince you that we have no real choice but to reverse the process of monopolization now.
To give you an initial sense of how the systems controlled by monopolists are unsafe, let’s take a moment to look at what we have learned about the organization of the North American automotive production system from the bailouts of General Motors and Chrysler. Specifically, let’s extract the lessons of a remarkable statement made by Ford CEO Alan Mulally in the late fall of 2008.
During his testimony on Capitol Hill, Mulally asked Congress to provide loans to keep his rivals alive. The automotive industry, Mulally explained, is “uniquely interdependent.” This was particularly true, he said, “with respect to our supply base, with more than 90 percent commonality among our suppliers. Should one of the other domestic companies declare bankruptcy, the effect on Ford’s production operations would be felt within days—if not hours. . . . Without parts for the just-in-time inventory system, Ford plants would not be able to produce vehicles.”7
On the surface, the North American automotive industry would seem to epitomize the very idea of robust competition and the freedom to fail. After all, more than ten big companies compete vigorously for our attention and our dollars. Hence, the loss of one or two firms in which managers made big mistakes would hardly seem cause for the government to intervene. Yet Mulally’s request, which was soon seconded by Toyota, indicates with great clarity that what we think we see and what actually exists are two very different things. The reason it is often no longer possible to isolate failure and to punish unwise taking of risk is that the operations of these giant firms are no longer as discrete as they were just a few years ago.
We will discuss the emergence of this new industrial structure in more detail in chapter 3. But anyone with even a passing knowledge of the automotive industry will know that this state of affairs is radically different from what existed only a few years ago. Well into the 1990s, the big car companies were still largely “vertically integrated.” This meant that each car manufacturer built its own components such as piston rings, windshield wipers, and car seats. Beginning about a decade ago, however, these corporations began to “outsource” most such work and instead buy their parts from outside suppliers. Once these parts manufacturing operations were no longer under the control of the big automakers, financiers took advantage of the opportunity to reorganize many of these activities into monopolies designed to serve all automakers at the same time.
The result is that the automotive industry increasingly resembles the Hydra, the many-headed monster from Greek mythology. Toyota, Ford, General Motors, Honda, and the other main automakers are distinct from one another just like the several heads of the Hydra. Yet just as the many heads of the Hydra relied on one body, the automakers increasingly rely on a single common body of companies that supply the same components to all of them. From the point of view of the automotive industry, many of these suppliers, although often still quite small in the overall scheme of things, have been rendered for all intents “too big to fail.”
Here too, just as with our financial system, failure anywhere can become failure everywhere. Here too, all increasingly stand or fall as one.
This is a big problem. Many intellectuals in our society hold stubbornly to an old myth: that monopolies create a greater sense of “ownership” over the activity that has been monopolized, and hence a greater incentive to care for the machines, skills, and other properties held in the monopoly. But as we will see, unless a monopoly is very carefully regulated, the exact opposite is true. This is especially so of systems that, like the automotive industry, have been structurally monopolized.
The mere knowledge that all stand or fall as one has, if anything, a completely contrary psychological effect. It does not lead individuals to take better care of the system as a whole but instead tends to lead them to conclude that there is little they alone can do to save the system. This, in turn, leads them away from any real sense of responsibility and ownership. Which, in turn, leads many to take greater risks with their little piece of the common system than they would if the risk were localized in their own hands. In any commonly held system that is not structured to be owned and hence protected by real people, the inevitable competition among real people results in a race to loot and scoot before the whole system fails.
The one entirely new lesson of the Meltdown of 2008 and the bailout of Detroit, then, is not that financiers stole big money from us, although they did. Nor is it that they further undermined our freedoms, although they did. It’s that they also stole our safety and security. In the very act of merging our industrial and financial systems into great socialized networks—in order, the financiers told us, to achieve greater “efficiencies”—they stripped out one of our society’s most vital forms of wealth: the resiliency that systems engineers (and, as we will see, such political “engineers” as James Madison) originally built into the systems we rely on for our food, our drugs, our energy, our machines, our information services, and our money.
The most pressing imperative we face, then, is not to figure out how to create more jobs. Nor is it to structure a regulatory system to ensure that the financial products we buy are safe. Both tasks are immensely important, of course. But our real imperative is to restructure our financial, manufacturing, and service industries so that they always isolate failure. Our goal must be to ensure that no set of traders on any one floor, no earthquake under any distant city, no restless dictator on the far side of the world, and no Homer Simpson who lets loose a wrench or a miswritten code can ever trigger a cascading collapse that threatens an entire system on which we depend.
The solution lies, as I hope to make clear, not in getting the details of regulation right but in getting the politics of ownership and responsibility right.
The Makers of Things
I have organized Cornered into three main sections. In the first third of the book, I introduce the reader to some of our monopolies and illustrate some of the destructive economic and political dynamics that are set into motion when concentrated power is not well harnessed. In the middle three chapters, I look at how that power affects individual American citizens who bring property—in the form of ideas, products, and work—to market. In the last third of the book, I look at how concentrated political economic power affects other systems—namely, those we erected to protect peaceful international relations, our knowledge of how to make the products and grow the foods we need, and our political institutions.
I have tried hard to avoid cluttering Cornered with lots of numbers or technical jargon. The first task was made easier by the fact that the U.S. government stopped keeping good data on monopolization a generation ago. To achieve the second, I avoided any exhaustive discussion of the arcana of contemporary antimonopoly law. What I did instead was to provide a simple overview of the history of antimonopoly thinking in the United States, to reconnect us to the original political purposes of open markets and industrial corporations. My goal here was, in a sense, to scrape away the many layers of embellishments that usually catch our eyes, in order to reveal the pillar of American democratic republicanism beneath.
I could not, however, find a way around using three terms—natural monopoly, oligopoly, and monopoly. In the case of “natural” monopoly, I generally follow the traditional definition, which holds that there are certain systems—for instance, to deliver water to your house or a car to your driveway—in which the cost of building a secondary and competitive system would clearly waste limited human and material resources. My assumption in such cases is that the public does not need to own such monopolies, but it does have a duty to regulate them very closely to ensure that they are safe and that all members of society are treated fairly.
When I talk about oligopoly, my intent is to describe instances in which there are compelling reasons to concentrate machinery, knowledge, and skill but no compelling reason to allow any one small group of people to dominate more than some portion of the activity. Examples include the manufacture of chemicals, automobiles, and semiconductors. My assumption here is that the American people must use our antimonopoly laws to ensure that these activities remain competitive and open to newcomers, while also avoiding any temptation to break these firms into pieces too small to function well.
As for monopoly itself, in recent years some radical monopolists have tried to define the term as meaning 100 percent control of some activity. Any other condition—like the 90-plus percent shares of market enjoyed by such companies as Intel and Microsoft—is still more than sufficiently competitive, they say. Here also I follow traditional American practice. As the economist Milton Friedman once wrote, a monopoly is any concentration of power by one or a few firms or individuals that allows them “ to determine significantly the terms on which” individuals can buy or sell some product or service.8
Some of you will fault me for using politically charged language in Cornered. Others will find the language refreshing, even liberating. I want to make clear that I use such language neither to provoke nor to incite. My intent here is certainly not to attack the business community. I spent most of my career writing about business, and for many of those years I helped to run a business, in the form of an independent magazine for executives at international companies.
My experiences left me with a great admiration of the entrepreneur and the professional manager. I know how hard the average businessperson works. I also know that the great majority of entrepreneurs and executives are not driven foremost by money. If anything, one of my main goals is to help liberate the entrepreneur and the executive from the monopolist, just as I want to help liberate the engineer, scientist, farmer, professional, and worker from the monopolist.
My intent is also not to attack any one political party today. Ronald Reagan may have been the first to suspend enforcement of our antimonopoly laws, but Bill Clinton promoted monopolization with even greater abandon. My assumption here is that political parties are little more than shells, the content of which changes over time, often swiftly. My hope is that the majority of the American people, regardless of party affiliation, will come to understand the political and economic dangers that these monopolists pose and will stand against them.
A generation ago a highly sophisticated political movement appeared in the United States. This movement was dedicated to taking apart the entire institutional structure that we had put into place, beginning in the mid-1930s, to govern our political economy by distributing power and responsibility among all the people. The goal of this movement was to enable the few, once again, to consolidate power entirely in their own hands.
That’s why one of their very first targets was our antimonopoly laws. To justify this action, these revolutionaries preached an alternative philosophy of political economics—sometimes called free-market fundamentalism. This philosophy depicted our political economy not as political in nature but as a sort of organic mechanism that worked best if left untouched by human beings. The revolutionaries also promoted an alternative language of economic inquiry—based on the idea that economics is a science. Rather than describe the interaction of people in our economy as a function of law and politics, they preferred the languages of mathematics and mysticism.
I use the language of political economics not to make us angry at any person or group but to help us see the political lies that have been framed by the free-market fundamentalists and the economically deranging effects of those lies. I use the language of political economics—which, by the way, is the language of Franklin Roosevelt, Louis Brandeis, Abraham Lincoln, James Madison, Thomas Jefferson, Adam Smith, and Benjamin Franklin—because it is the only effective practical language through which to understand and affect the institutional structure in which all economic activity takes place. If we wish to stop the rich from ruining, we must speak honestly of how they rule.
President Barack Obama, in his inaugural speech, told us that “it has been the risk takers, the doers, the makers of things—some celebrated but more often men and women obscure in their labor—who have carried us up the long, rugged path towards prosperity and freedom” (emphasis added).
So it shall be again—but only once we have taken the actions necessary to protect the craftsman, the entrepreneur, the farmer, the doctor, the engineer, and the rest of us, who actually produce the goods and services on which we all rely, from the brute powers of the monopolists, who are the breakers of things.
Acknowledgments
The most important asset of any author is the honesty of his friends. Measured by the number of really smart people who, over the last three years, looked me in the eye and said, “Barry, you’re full of it,” I can honestly regard myself as truly blessed.
Of all these many mentors, advisers, editors, guides, and bubble poppers, the one whose comments I treasure most is Marcellus Andrews. I would call Marcellus the most gifted economist I know, but from me he’d surely take that as an insult. So let me call him what he is also, which is one of the wisest people in our land, not least because he is a great student of human beings and human history as well as of numbers and theories on a page. I also want to express special gratitude to Michael Lind. One of my great luxuries at New America is to wander fifty feet down the hall to the one-room university where Mike sits and set before him some query about Locke or Croly. Sometimes the result is heat, but mainly it is light, one that illuminates many pages of this book. The third person I want to thank up front is Sherle Schwenninger. In recent years, Sherle has devoted literally weeks of his life to arguing with me. His comments are always smart, often dead-on, and they made Cornered a far better work than it should have been.
I began this project after making myself aware, during the writing of my last book, End of the Line, of the extent and increasingly extreme effects of monopolization in America. I soon discovered that few people shared my concerns. Even a mere three years ago, the average editor remained squarely convinced that we lived in the most magnificent of self-regulating free-market systems ever conjured into existence anywhere at any time on this earth. Which meant that selling Cornered involved finding a series of people with vision sufficient to see this was not true and bravery enough to bet on that fact. The first was Bill Wasik, at Harper’s, in my experience the best editor in the magazine business, who shaped the article from which Cornered would grow. (While on the subject of Harper’s, I also want to thank John MacArthur, who keeps that best magazine in America in business.) The next person in this chain was my agent, Rafe Sagalyn, who not only can envision a book three or four years before the world is ready for it, but who can also transform a pile of half-processed thoughts and experimental riffs into an outline that actually looks like a book. Last came Eric Nelson, at John Wiley & Sons, my editor and friend, who combines a fine political mind with the ability to edit with grace and subtlety with a lovely lust for battle in the marketplace.
My single greatest debt is to Katherine McFate. Seven years ago I walked into Katherine’s office and told her I had discovered a flaw in how corporate managers were organizing the industries on which we rely. Katherine not only believed me, which was rare at the time, but she immediately became my most important partner in my quest to understand how this could be, alternately pushing and leading me to perform deeper and more expansive work than I originally thought myself able to accomplish. Katherine has a vision and energy and courage almost entirely unique in the foundation world. If, God willing, twenty years hence we gaze once again on an American political economy remade entirely to protect and enhance the liberty of the individual American citizen, any honest historian will treat Katherine as one of the prime movers in that restoration. I also am deeply indebted to the friendship and assistance of Janet Shenk. Like Katherine, Janet also saw very early on the potential value in my work, and in many and various ways she has been a steady and stalwart supporter in the years since. More than once in my life I have stood, literally or figuratively, at the barricades. From the first time we spoke, I knew Janet was one of those select few who stand next to you to the end.
Over the last two years I had the unique privilege of working with Steve Coll, Steve Clemons, Leo Hindery, and Ralph Gomory. Sitting in a room with any one of these souls can be a humbling experience, which makes my gratitude for their faith in my work all the greater.
I am deeply grateful to the following people for closely reading part or all of Cornered: Chick Perrow, Ha Joon Chang, Mark Schmitt, Pat Choate, Janine Wedel, Phil Longman, Jamie Galbraith, and the Reverend Roger Verley. This wide range of perspectives, added to those of Marcellus, Mike, and Sherle, helped me immensely in my effort to weave many themes into what I hope is a coherent whole.
I want to thank the many people who have taken time to discuss my work in depth and who offered useful critiques and suggestions. The following list, presented in no particular order, is merely a start, and I apologize to the many I missed in my rush. Thanks to Jody Bernstein, Jacques Gansler, Adrian Costain, Michael Borrus, Rabbi Fred Scherdlinder Dobb, John Zysman, John Cavanaugh, Jorge Castaneda, Michael Greenberger, Alan Riley, Many Hendrickson, Catherine Mann, Michael Osterholm, John Perry Barlow, David Reed, Amb. Thomas Pickering, Amb. Arthur Hartman, Leon Fuerth, Jim Pinkerton, Ellen Seidman, Lou Uchitelle, Richard Parker, Lynn Stout, Margaret Blair, Robert A. G. Monks, Ron Blackwell, Steve Hannaford, Deborah Kops, Dean Baker, Peter Warburton, Theodore Bestor, Christopher Gopal, Peter Gosselin, Adam Bellow, Robert Skidelsky, Christy Hoffman, Takahiro Fujimoto, David Bowers, Jeremy Greenstock, Tom Woodruff, Tadao Yanase, Thea Lee, Steve Abrecht, Jonathan Rowe, Tom Miller, Tam Ormiston, Chuck Hamilton, Toyoo Gyohten, Tsunehiko (Tony) Yamazaki, Stacy Mitchell, Knut Brunjes, Madeline Janis, Gail Pesyna, Tim Sturgeon, Jock Nash, Gary Gerreffi, Damon Silvers, Jim Fallows, Lori Wallach, George Scalise, Andy Grossman, the Rt. Hon. Lord Brittan, Shannon Brownlee, Wim Roelandts, Jennifer Washburn, Harold Meyerson, Patrick Mulloy, Keith Hart, Klaus Zimmermann, Diana Endicott, Gwen Robinson, Liza Tucker, Yoshi Sheffi, and Shashi Tharoor.
Very special thanks to three people whose wisdom infuses every page of this work—Janice Nittoli, Peter Barnes, and Hans Schoepflin.
Many of the most important of these discussions took place within New America itself. I am grateful to Reid Cramer, Ray Boshara, Doug McGray, Jed Purdy, David Gray, Patrick Doherty, Simone Frank, Gregory Rodriguez, Leif Wellington Haase, Steven Hill, Len Nichols, Rachel White, Kate Brown, and Danielle Maxwell. The same is true of the American Antitrust Institute. I could not have written this book without the help of Bert Foer as an individual and of the members of the AAI as a group. Bert is one of the finest gentlemen I know and one of the most patient. Others at AAI who went out of their way to help this project include Diana Moss, Greg Gundlach, Robert Lande, Jack Kirkwood, and John Kwoka. During the summer of 2008, I spent two fascinating months in Japan researching the industrial crash that took place in the automotive industry after a July 2007 earthquake in Niigata. I came home with the story I sought and a renewed affection for Japan and the Japanese people, thanks to the Japan Society and the Foreign Press Center Japan, especially Ruri Kawashima, Betty Borden, Mayuko Fukasawa, Kazuko Koizumi, Shinya Aoki, and the ever brilliant David D’Heilly.
Over the last three years, a number of people at New America helped with various forms of research or similar work. Thanks to Sam Sherraden, Ben Katcher, Sameer Lalwani, Brian Beutler, Jeff Meyer, and Liz Wu for key contributions. And, of course, Katherine Tiedemann, who with remarkable aplomb handled the single most sensitive job in this entire project.
There is an element of madness in writing a book, one that can have a huge affect on any family. Not only does the work often take you out of the house physically, it always takes you away mentally. Luckily my children are of an age when they would have thought me off my rocker no matter what. For Anya, the toll was much greater, not least because she had to serve often as first debater of all the raw rants and ravings out of which I shaped my arguments. My love and gratitude to Anya and Walter and Ezra.
Before I finish, I’d like to raise a glass of bourbon in honor of that great son of Kentucky, Louis Brandeis. More than anyone else, Justice Brandeis is responsible for rekindling the flame of Madisonian and Jeffersonian democracy in America in the early years of the twentieth century. Justice Brandeis is proof that one individual, one teacher, wielding words alone, can make all the difference.
1
The Hidden Monopolies Everywhere
Even with a GPS and a good map, I have a hard time finding Diane Cochrane’s home, which is tucked in the crease of a hill a few miles east of Prescott, Arizona. The one-story green frame building sits at the bottom of a steep driveway that drops from a rocky road that cuts off a maze of streets that, as I drive along in my rented Pontiac, seem more like a mad Motocross track than the arteries of a neighborhood.
Yet it is easy to understand why Diane settled here with her husband after they fled the monotony of a Ford assembly line in Ohio. The landscape is a testament to the creativity of both humanity and God. Every one of the hundred or so houses in the community is unique. There are ramblers, chalets, A-frames, ranches, and log cabins. The terrain, meanwhile, seems to change in character almost inch by inch as the roadway drops and twists vertiginously into deep and scrubby ravines, only to crest a moment later to stunning views of a far shimmering horizon.
A few miles down Highway 69, the Wal-Mart Supercenter at the edge of Prescott is a different world. The parking lot alone is the grandest swath of flat space I’ve seen in the last hour of driving. Then there’s the store itself. To fit the big box into the undulating land, the builders had to cut deep into the side of a hill, carving away as much as six or seven stories worth of dirt and rock.
Once I am inside Wal-Mart’s door, it takes me nearly two minutes, striding swiftly, to walk from one end of the store to the other. Along the way I pass twenty-seven checkout lines and what seems like a whole town—a savings bank, a McDonald’s, a portrait gallery—tucked under this one roof. I almost wish I’d brought along some music to entertain myself, because there isn’t much new to look at on my stroll. Other than having a rack of cowboy hats, this Supercenter is filled with the exact same collection of products as every other Wal-Mart Supercenter in the United States, be it in Ohio, California, or Virginia. It also has the same empty feeling. When I arrive, it’s early evening and the parking lot is full. Yet the store seems almost vacant, and the few shoppers I do see wander listlessly and almost silently through the aisles.
Diane, who is sixty and has cut her gray hair short, wears a salmon-colored cotton shirt on this ninety-seven-degree April day. She tells me that until recently, she shopped in this Wal-Mart almost every day, often on her way home from her job managing a party store. She doesn’t anymore, though, and that’s not because filling a basket at the Supercenter can be more exhausting than a trip to the gym. Diane has tried to avoid all Wal-Marts everywhere ever since her two kittens, Bones and Moses, died of kidney failure on the same day in 2007. Diane believes that the food she purchased here—Wal-Mart private label Special Kitty Gourmet Blend foil pouches filled with whitefish and tuna in sauce—is what killed them.
My intent in this chapter is not to blame any one person at Wal-Mart for the deaths of Diane’s kittens, nor to blame the rather abstract entity that is Wal-Mart taken as a whole. It is to reinforce the main idea we discussed in the preface: that monopoly exists just about everywhere in America today.
It is also to add two new facts. First, today’s monopolies increasingly appear in the shape of giant trading firms like Wal-Mart, which are designed to govern entire production systems, even entire swaths, of our economy. Second, monopoly does not eliminate competition, nor does it automatically result in a rational and efficient governance of the production and service systems under its sway.
On the contrary, monopolization merely shifts competition from a horizontal plane to a vertical plane. That is, rather than having a winner-take-all battle among automobile makers or between Wal-Mart and Target, for example, we have competition between the monopoly and all the people under its power. In the case of Wal-Mart, this includes its workers and its suppliers as well as its customers. The real competition, in other words, is between the billionaires who make and wield monopolies like Wal-Mart and people like you, me, and Diane.
I could have started this chapter with dozens of stories about the deaths of dogs and cats just before and after the great pet food recall of 2007. I chose Diane’s story not because we have absolute proof that Wal-Mart cat food killed Bones and Moses—the kittens were cremated days before the first recall was announced. Rather, it was because the circumstantial evidence is so strong. Bones and Moses were healthy kittens. There were two of them, and they died at the same time. During their whole lives Diane fed them only Special Kitty pouches. Diane ’s veterinarian told Diane that the kittens’ blood-urea-nitrogen measurement was the highest she had ever seen. Diane also owned other animals at the time, including a seven-year-old cat named Little Bit and a seven-year-old collie named Sailor, both of whom ate food that was not included in the recall; both of them, she tells me, remain quite healthy.1
I chose to focus on the pet food fiasco in general because it was one of those stories that comes along every so often that rips away the veil to reveal how the mechanisms of our economy really work. That’s what happened in March 2007, when an Ontario-based company named Menu Foods announced a recall of cans and pouches of wet pet food that had been packed at plants in Kansas and New Jersey.2 At first, the story seemed simple enough: another case in which poor food-handling techniques resulted in contamination that resulted in sickness and, in a few cases, death, just as we have seen in such other products as spinach and peanut butter.
That’s why the initial reports on the recall focused on empty store shelves and terrified pet owners. Within a week, however, the Menu Foods story began to morph into something entirely different: a horror tale about the dangers of food, drugs, toys, and tires made in China. The turning point came on March 23, when three things happened.
First, the Food and Drug Administration (FDA) announced that it suspected that some toxin had been mixed into the wheat gluten that was used to thicken the canned meats.3 Second, an independent lab reported that it had found rat poison in the recalled cans. Third, Menu Foods pointed a finger at a shipment of wheat gluten that had been purchased from a supplier in China. Although rat poison was later replaced as the main culprit by a chemical named melamine, the story line had now taken shape: cheap and adulterated Chinese products were poisoning Americans, their children, and their pets.
Throughout the coming months, journalists and officials would drag vast piles of horrifying facts into the light. Some Chinese toothpaste makers had used diethylene glycol, a component of brake fluid and antifreeze, as a sweetener. Some Chinese toy makers had coated their products with lead-based paints. Some Chinese farmers had fed unapproved drugs to catfish that were bound for U.S. dinner plates. Some Chinese slaughterhouses had mixed “oversulfated chondroitin sulfate” into the pig intestines that were used as the raw material for the blood thinner heparin.4
The details were so nauseating and so terrifying that two of the most important revelations of the Menu Foods meltdown were all but lost. The first was that the corporations we rely on to stock our shelves with food had allowed the production of wheat gluten—which is used to thicken wet foods, bind dry foods, and condition dough—to be captured by a single foreign nation, China. Similarly, these corporations had allowed the production of numerous other vital inputs—like most of the ingredients in our drugs—to be captured by that one nation.
The second overlooked revelation was that almost the entire U.S. pet food industry had come to depend, to various degrees, on a single supplier of canned and pouched pet food. In this case, five of the top six independent brands—including those marketed by Colgate-Palmolive, Mars, and Procter & Gamble—had hired Menu Foods to stuff meat into at least some of the cans and pouches that as of early 2007 bore their labels.5 So had seventeen of the top twenty food retailers in the United States that sell “p rivate label” wet pet foods under their store brands, including Safeway, Kroger’s, and Wal-Mart.6 In total, the Menu Foods recall covered products that had been retailed under a phenomenal 150 different names.7
Perhaps even more disturbing, especially for those pet owners who had been spending their dollars on a premium product, was that the recall revealed that high-end, expensive brands like Iams and Hill’s Pet Nutrition Science Diet rolled off the exact same Menu Food packing lines as the cans that were wrapped in labels bearing such names as Supervalu and Price Chopper.8
Without access to internal documents from all of these companies, it is almost impossible to know exactly what percentage of wet pet food in the United States came from Menu Foods factories in the months before the recall. The last thing an established brand wants to advertise is how much of its product it buys from outside suppliers. My own figures indicate that Menu Foods accounted for somewhat less than a quarter of the total pet food sold in the United States, by weight.9
Even so, Menu Food’s octopuslike reach throughout the pet food industry resulted in disruptions that were far greater than would have been the case a decade earlier. Back then, the big pet food brands largely operated their own factories and packed their own cans, and they also actively managed their supply bases to avoid concentration. This means that they would have been able to isolate any supply problem far more swiftly and with far less disruption at the point of sale.
In 2007, the sheer number of brands affected by the Menu Foods recall meant that, as the Wall Street Journal noted, it was now much “harder for consumers to find a safe substitute.”10 In some instances, confused store managers pulled all pet food off their store shelves. In other cases, confused consumers did not trust what was still for sale.
For those Americans who believe in what we were taught in civics class and Econ 101, the most disturbing revelation was not even the fragility of our food systems, but that some of our most cherished beliefs about how the U.S. economy works appear no longer to be true. We are told that companies are engaged in a mad scramble to discover exactly what we the U.S. consumers want and to devise perfectly tailored systems to supply those want as efficiently as possible. We are told that our economy is characterized by constantly chaotic yet always constructive competition and that any American with a better product and bit of gumption can bring that product to market and beat the big guys.
Yet the reality, as Menu Foods now taught us, could not be more different—at least not in the pet food aisle in Wal-Mart or Kroger ’s. Instead of having infinite choice, as we thought, we are really presented with a wall of standard-issue cans and pouches that are distinguished only by the words and colors on their labels. The secret ingredient of U.S. capitalism, at least in this corner of the industrial kitchen, could have been cooked up in the Soviet Union.
More disturbing yet is that such concentration is not the exception in the United States but increasingly the rule. A quick tour of almost any grocery store reveals degrees of concentration that make Menu Foods look like a novice. We will look at this in more detail in the next chapter, but let’s take a quick walk around the average U.S. grocery or big-box store.
Over in the health-care aisle we find that Colgate-Palmolive and Procter & Gamble split more than 80 percent of the U.S. market for toothpaste, including such seemingly independent brands as Tom’s of Maine.
In the cold case we find that almost every beer is manufactured or distributed by either Anheuser-Busch InBev or MillerCoors, including imports like Corona, Beck’s, and Tsingtao; regional beers like Rolling Rock; once independent microbrews like Redhook and Old Dominion; and even “organic” beers like Stone Mill Pale Ale.
Perhaps Americans are comfortable with the fact that Campbell’s controls more than 70 percent of the shelf space devoted to canned soups.11 After all, the firm grew to prominence after its launch in 1869, thanks to its pioneering successes in integrating advanced chemistry, mass manufacturing, and modern advertising.
But what are we to make of the modern snack aisle, where Frito-Lay in recent years has captured half the business of selling salty corn chips and potato chips?12
And what about the business of selling tap water in plastic bottles? Here, if anywhere, is an activity that any enterprising young American should be able to master. All you would seem to need to enter the local market for water is a spigot, some bottles, and a cool label. Yet nine of the top ten brands of bottled tap water in the United States are sold by PepsiCo (Aquafina), Coca-Cola (Dasani and Evian), or Nestlé (Poland Spring, Arrowhead, Deer Park, Ozarka, Zephyrhills, and Ice Mountain).
Furthermore, what can we learn from the size of the corporation in whose store we now stand? Until we elected Ronald Reagan president, both Democrats and Republicans made sure that no chain store ever came to dominate more than a small fraction of sales in the United States as a whole, or even in any one region of the country. Between 1917 and 1979, for instance, administrations from both parties repeatedly charged the Great Atlantic and Pacific Tea Company, the chain store behemoth of the mid-twentieth century that is better known as A&P, with violations of antitrust law, even threatening to break the firm into pieces.
Then in 1981 we stopped enforcing that law. Thus, today Wal-Mart is at least five times13