TOUCHING DISTANCE
KEVIN KEEGAN, THE
ENTERTAINERS &
NEWCASTLE’S IMPOSSIBLE
DREAM
TOUCHING DISTANCE
KEVIN KEEGAN, THE ENTERTAINERS
& NEWCASTLE’S IMPOSSIBLE
DREAM
First published as a hardback by deCoubertin Books Ltd in 2015.
deCoubertin Books, Studio N, Baltic Creative Campus, Liverpool, L1 OAH
www.decoubertin.co.uk
First Hardback Edition.
eISBN: 978-1-909245-25-9
Copyright © Martin Hardy, 2015
The right of Martin Hardy to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.
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Typset design by Allen Mohr.
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FOR MATTHEW
CONTENTS
INTRODUCTION
NEWCASTLE UNITED V. QUEENS PARK RANGERS, 28 AUGUST 1982
KEVIN KEEGAN – BREAKING INTO HEAVEN
NEWCASTLE UNITED V. LIVERPOOL, 17 MAY 1984
ALAN SHEARER – FLYING
NEWCASTLE UNITED V. CHARLTON ATHLETIC, 18 JANUARY 1992
ALAN PARDEW – HEAVEN KNOWS I’M MISERABLE NOW
NEWCASTLE UNITED V. BRISTOL CITY, 8 FEBRUARY 1992
SIR JOHN HALL – THE SECOND COMING
NEWCASTLE UNITED V. PORTSMOUTH, 25 APRIL 1992
DAVID KELLY – THIS IS THE ONE
NEWCASTLE UNITED V. LEICESTER CITY, 9 MAY 1993
BRIAN KILCLINE – FROM SAFETY TO WHERE?
NEWCASTLE UNITED V. ASTON VILLA, 27 APRIL 1994
ANDY COLE – I (DON’T) WANNA BE ADORED
NEWCASTLE UNITED V. COVENTRY CITY, 19 AUGUST 1995
LES FERDINAND – TRUE FAITH
BLUE STAR SOCCER DAY, DUNSTON FEDERATION BREWERY, LANCASTRIAN SUITE, 1983
GRAHAM FENTON – BLUE (STAR) MONDAY
BOLTON WANDERERS V. NEWCASTLE UNITED, 22 AUGUST 1995
STEVE HOWEY – THE BOY WITH THE WRONG PLACE IN THE SIDE
NEWCASTLE UNITED V. MIDDLESBROUGH, 30 AUGUST 1995
DAVID GINOLA – LOLA
NEWCASTLE UNITED V. CHELSEA, 24 SEPTEMBER 1995
DARREN PEACOCK – MISSION IMPOSSIBLE
NEWCASTLE UNITED V. CRYSTAL PALACE, 31 MARCH 1982
MARTIN HARDY – FOOLS GOLD
NEWCASTLE V. WIMBLEDON, 21 OCTOBER 1995
WARREN BARTON – ON TOP OF THE WORLD
STOKE CITY V. NEWCASTLE UNITED, 25 OCTOBER 1995
KEITH GILLESPIE – PRETTY GREEN
HARTON COMPREHENSIVE SCHOOL, SOUTH SHIELDS, 24 MARCH 1983
JOAN BRADSHAW – WAKE UP, LITTLE SUSIE
NEWCASTLE UNITED V. LEEDS UNITED, 25 NOVEMBER 1995
ROB LEE – THE HEAD TENNIS RITUAL
LIVERPOOL V. NEWCASTLE UNITED, LEAGUE CUP, 29 NOVEMBER 1995
STEVE WATSON – MERSEY PARADISE
NEWCASTLE UNITED V. EVERTON, 16 DECEMBER 1995
PAVEL SRNICEK – SOME SAVES ARE BIGGER THAN OTHERS
MANCHESTER UNITED V. NEWCASTLE UNITED, 27 DECEMBER 1995
KEITH GILLESPIE – NO LOVE LOST
CHRISTMAS 1995
LES FERDINAND – WONDERFUL CHRISTMAS TIME
NEWCASTLE UNITED V. BOLTON WANDERERS, 20 JANUARY 1996
STEPHEN MILLER – THANK YOU FOR THE GOOD TIMES
MIDDLESBROUGH V. NEWCASTLE UNITED, 10 FEBRUARY 1996
FAUSTINO ASPRILLA – HOW SOON IS NOW?
WEST HAM UNITED V. NEWCASTLE UNITED, 21 FEBRUARY 1996
DARREN PEACOCK – NOWHERE FAST
MANCHESTER CITY V. NEWCASTLE UNITED, 24 FEBRUARY 1996
PHILIPPE ALBERT – LUCKY MAN
NEWCASTLE UNITED V. MANCHESTER UNITED, 4 MARCH 1996
STEVE BRUCE AND PETER SCHMEICHEL – SHOOT YOU DOWN
QUEENS PARK RANGERS V. MANCHESTER UNITED, 16 MARCH 1996
ERIC CANTONA – HERE IT COMES
ARSENAL V. NEWCASTLE UNITED, 23 MARCH 1996
SIR JOHN HALL – GET THE MESSAGE
LIVERPOOL V. NEWCASTLE UNITED, 3 APRIL 1996
TERRY MCDERMOTT – THE LONG AND WINDING ROAD
NEWCASTLE UNITED V. QUEENS PARK RANGERS, 6 APRIL 1996
PETER BEARDSLEY – COME HOME
BLACKBURN ROVERS V. NEWCASTLE UNITED, 8 APRIL 1996
GRAHAM FENTON – WICKED GAME
NEWCASTLE UNITED V. ASTON VILLA, 14 APRIL 1996
JOHN BERESFORD – 24 HOUR PARTY PEOPLE
NEWCASTLE UNITED V. SOUTHAMPTON, 17 APRIL 1996
ROBBIE ELLIOTT – WONDERWALL
NEWCASTLE UNITED V. LEEDS UNITED, 30 APRIL 1996
KEVIN KEEGAN – LOVE WILL TEAR US APART
NOTTINGHAM FOREST V. NEWCASTLE UNITED, 2 MAY 1996
LEE CLARK – LIVE THE DREAM
NEWCASTLE UNITED V. TOTTENHAM HOTSPUR, 5 MAY 1996
PETER BEARDSLEY – TIGHTROPE
HOW WAS IT FOR YOU?
EPILOGUE
APPENDIX: WHAT HAPPENED NEXT
ACKNOWLEDGEMENTS
BIBLIOGRAPHY
INDEX
LIST OF ILLUSTRATIONS
Kevin Keegan takes his seat at the press conference to announce he has signed for Newcastle in 1982. (Newcastle United)
Keegan is picked up by a supporter before his debut at a packed St James’ Park. (Mark Leech! Offside)
Keegan scores on his debut and runs towards the Gallowgate End in sheer delight. (Mark Leech/Offside)
Kevin Keegan is mobbed on the pitch and struggles to make his way back to the centre circle after his goal against Queens Park Rangers. (Mark Leech/Offside)
Sir John Hall is flanked by Freddy Shepherd as he introduces Kevin Keegan as the new manager of Newcastle United. (Newcastle United)
Terry McDermott grabs Kevin Keegan as Newcastle clinch promotion to the Premiership, and the Championship crown, at Grimsby, in May, 1993. (Action Images)
Keegan is given a crown and mobbed by fans after Newcastle win the Championship at Grimsby. (Newcastle United)
Kevin Keegan holds the Championship trophy aloft with the full first team squad after beating Leicester 7-1 on the final day of the 1992/93 season. (Getty)
The Gallowgate End is demolished as part of the redevelopment of St James’ Park. (Newcastle United)
Peter Beardsley, flanked by Sir John Hall and Kevin Keegan, signs for Newcastle for the second time in 1993 as the redevelopment of St James’ Park takes place in the background. (Newcastle United)
Kevin Keegan and Alex Ferguson share a joke pitch side at the 1993 Ibrox Tournament. (Newcastle United)
Rob Lee scores the fist goal of the 1995/96 season and is mobbed by Les Ferdinand and Lee Clark. (Newcastle United)
David Ginola leaves the field at Hillsborough, followed by a cameraman, after scoring his first goal in English football. (Newcastle United)
Lee Clark scores Newcastle’s fourth goal against Wimbledon and team-mates Steve Howey, Peter Beardsley and John Beresford join the celebrations. (Newcastle United)
Peter Beardsley and Les Ferdinand race off in celebration after Beardsley’s goal put Newcastle two-one ahead against Leeds. (Newcastle United)
Les Ferdinand carries Peter Beardsley and is hugged by David Ginola after scoring against Arsenal. (Action Images)
Kevin Keegan salutes his midfield general Rob Lee. (Newcastle United)
With 13 minutes remaining of Newcastle’s League Cup tie at Anfield, the substitute Steve Watson shoots for goal. (Newcastle United)
Les Ferdinand attempts a header as Newcastle face title-chasing rivals Manchester United at St James’ Park in March, 1996. (Newcastle United)
Newcastle’s training session at Maiden Castle proves a huge draw for the club’s supporters. (Newcastle United)
John Beresford and Kevin Keegan continue their row after the defender is substituted just 25 minutes into Newcastle’s Premiership game with Aston Villa. (Getty)
Relief and delight are everywhere as Les Ferdinand celebrates his winning goal against Aston Villa. (Newcastle United)
Bench shot of Kevin Keegan and Terry McDermott McDermott and Keegan, side by side in the New-castle dugout (Newcastle United)
Faustino Asprilla curls the ball around David James and into the Liverpool goal to put Newcastle 3-2 ahead at Anfield in a game still regarded as the best the Premier League has ever seen. (Action Images)
Asprilla is surrounded by delighted team-mates after putting Newcastle ahead at Anfield. (Newcastle United)
Kevin Keegan is mobbed as he gets off the Newcastle team bus at Elland Road, with just three games of the season remaining. (Newcastle United)
Terry McDermott and Kevin Keegan show the pain as Graham Fenton scores to put Blackburn Rovers 2-1 ahead at Ewood Park. (Getty)
Keith Gillespie is congratulated by a delighted Les Ferdinand after putting Newcastle one-nil ahead at Leeds. (Newcastle United)
The entire Newcastle bench show their despair at Nottingham Forest as Ian Woan equalises for the home side (Newcastle United)
Kevin Keegan and Howard WIlkinson walk off together at Leeds after Newcastle had secured a one-nil victory that put them within three points of Manchester United with a game in hand. (Newcastle United)
Kevin Keegan puts his head into his hands during the final game of the season, against Tottenham. (Action Images)
Geordies Lee Clark and Peter Beardsley shake hands with Nottingham Forest’s players after the one-one draw that took the title out of Newcastle’s hands for the first time in the entire season. (Newcastle United)
David Ginola applauds a still packed East Stand at St James’ Park as Newcastle walk around the pitch after the final game of the season. (Newcastle United)
Ginola raises a black and white flag as he prepares to walk down the tunnel at St James’ Park. (Newcastle United)
Keegan salutes the Leazes End, which is still full, as slowly embarks on a lap of honour after the final home game against Tottenham. (Newcastle United)
INTRODUCTION
AT THE START OF FEBRUARY 1992, NEWCASTLE UNITED WERE FACING relegation to the third tier of English football for the first time in their history. They were also facing bankruptcy. St James’ Park had been neglected, the club’s best players had been sold.
In a daring move, Newcastle appointed Kevin Keegan as manager. Keegan, the two-time European Footballer of the Year, had played for the club between 1982 and 1984. He had been out of football since. His appointment as manager was as big a shock as when he arrived as a player.
Exactly four years after Keegan’s return to the north-east of England, Newcastle were top of the Premiership, nine points clear of Manchester United, having played a game less.
It would turn out to be one of the most memorable seasons in the modern history of English football. Keegan’s side would play a unique brand of football and become known as The Entertainers. They would take part in a game at Anfield that was – and still is – widely recognised as the best the Premier League has ever seen. Keegan would also famously square up to Sir Alex Ferguson.
Touching Distance tells the story of that remarkable season, through the highs and the lows of a dramatic campaign. It also traces the seeds of the revival back to Keegan’s first spell as a player, to his return and the dramatic impact he had on a football club, its supporters and an entire region.
Touching Distance talks to the people who made it happen, the players, the coaching staff and Newcastle’s owner at the time, and relives a truly momentous period for the club.
It is a story of hopes and dreams and a time when, for Newcastle United, anything seemed possible.
NEWCASTLE UNITED V. QUEENS PARK RANGERS
28 AUGUST 1982
KEVIN KEEGAN – BREAKING INTO HEAVEN
JUST A GOAL. THAT WAS ALL WE WANTED. A GOAL. NOT CUPS OR league titles. Not world dominance. Just a goal. Just one man scoring. Make this day better, Kevin. Make it even more magical. Give us a memory to take to the grave.
I’m ten, Kevin. Make me understand. Make me get what this club means to everyone, to every member of my family. Make me love it, Kevin. Truly love it. Make me crave it for the rest of my life. Set the bar in the gods. Score today. Just do that.
I don’t understand why you’re here. No one does, not really. It doesn’t make sense, but it’s beautiful and the ground is twice as full as the last time I was here. People are locked out. The excitement is something I don’t know yet, but I will never forget it.
We had to get here in the morning, and the place was rammed with people. There were thousands of them, all desperate to get in. It still stands out.
Everywhere you looked there were Newcastle fans: happy, excited, expecting something special.
You don’t forget magic. You don’t forget falling in love, or seeing your children for the first time. That day was just as vivid. It was twelve o’clock, three hours before kick-off, and on Strawberry Place you couldn’t move for people.
They had Kevin Keegan scarves for a pound and there were queues of supporters everywhere you looked trying to get in.
They tangled like boxed-up Christmas tree lights in the old West Stand car park. The stand had huge letters on that read out the name of Newcastle United FC. There were steps leading up to the entrance. It seemed perfect. Walking up to heaven. They were the steps you had to stand on when a cameraman asked you to wave a Kevin Keegan silk scarf.
There wasn’t an inch of space in the ground. St James’ Park has never been squeezed that full since. Crammed full of people, full of hope and dreams and men injecting their club into their souls.
You can’t touch disbelief, but you could feel it.
You’d been European Footballer of the Year twice. They call it the Ballon d’Or now. You were Messi. You were at Newcastle. In Division Two.
It didn’t make sense. It woke up a city.
Just a goal, Kevin. Score. Please score.
And on the hour, you were put through. The crowd inhaled. You can hear it if you go on YouTube. The crowd inhaled and hoped and prayed that once, just once, it would all make sense. And you hit a shot that you later claimed the sardine-packed terraces of the Gallowgate End sucked into the goal.
In the 60th minute a football ground exploded. It was like thunder. It could have woken the dead. You were engulfed. People were delirious. They had to drag you back to the Newcastle half to restart the game.
I watched men fall in love with Kevin Keegan that afternoon, on 28 August 1982.
‘I didn’t want to come out of the crowd,’ you said. ‘I just wanted to stay there forever.’
It was the perfect day.
Newcastle fans have never stopped believing in their dreams since.
NEWCASTLE UNITED V. LIVERPOOL
17 MAY 1984
ALAN SHEARER – FLYING
THERE HAVE BEEN BETTER FIREWORK DISPLAYS, BUT FEW WATCHED with such genuine feeling. When the letters of ‘Auf Wiedersehen, Kev’ (in reference to the television programme featuring Geordie workers in Germany) sparked into fairly forgettable life at the Leazes End of St James’ Park, the helicopter’s whirring picked up.
Kevin Keegan really was leaving.
Twenty-two months after the signature that shocked football, not just Tyneside, it was over. Keegan had fulfilled his mandate – the club was back in the top division of English football after an enthralling promotion.
He wasn’t just leaving Newcastle, but football.
For his retirement, and his testimonial, Liverpool had been invited. St James’ Park was crammed full again. All proceeds were to be put towards buying new Newcastle players. It finished 2–2 and he scored.
Keegan was still in his black and white strip with the red number seven on the back when he jogged to the centre circle of St James’ Park at the game’s finish. There was a final bow on bended knees towards the Gallowgate End. Big hard men waved. It was night-time. Emotions were easier to hide.
The helicopter door opened. Tyneside gulped. Some people were in tears. Keegan was offered a hand and went on board.
A crowd of ball boys, with tight-fitting Co-op tracksuits, looked on in awe. A thirteen-year-old called Alan Shearer adjusted his sleeves and, like everyone around him, craned his neck backwards to follow the helicopter as it took Keegan from the centre circle, back to wherever he had come from.
‘I was playing for the County Schools team and I was invited to be a ball boy,’ says Shearer. ‘I remember following him around like a pied piper in those stupid tracksuits we were in. I thought they looked great at the time.
‘We found out a couple of days before the game. It was bedlam, just to be involved and to get the great pictures afterwards.
‘I was there for his first game as well. I’d gone with all my mates. As soon as we got off the Metro and went to the ground there was just people everywhere. He scored and Newcastle won. It was a special day.
‘I went flying when the goal went in. I was at the back of the Gallowgate End and I ended up near the front. It was chaos when he scored, it was euphoric, it was incredible, it really was.
‘Then he left in a helicopter after the Liverpool match.
‘It was his last game. We were all trying to get out there to see him. The helicopter was a special moment.
‘He lifted the club up. It was pretty dull before he came. It was what was needed. As usual he didn’t disappoint. He delivered what he said he was going to do. He gave the whole city a great buzz.’
NEWCASTLE UNITED V. CHARLTON ATHLETIC
18 JANUARY 1992
ALAN PARDEW – HEAVEN KNOWS I’M MISERABLE NOW
FIRST THERE WAS THE PUSH, THEN THE SCRAPE OF OLD METAL, THEN came the clunk; the sound of decay, reluctantly letting you in.
The turnstiles at the Gallowgate End of St James’ Park would spit you into the ground. It was a violent fight to get in, pushing against machinery, and logic.
The steps were crumbling, all toilets were open-air and in the concrete jungle that looked down on the city there was an uncomfortable mixture of shrubs and trees that had been planted to calm the mood of supporters.
The team was doing that.
At the very top of those stairs was a small opening, the only one, to the scoreboard end of the terrace.
There were just over 15,000 there that day, on 18 January 1992, when Newcastle faced Charlton Athletic. Newcastle had lost 20,000 fans in a decade. The mood of the football club at the time – and the club dictates the pulse of the city – was bleak.
Newcastle, relegated in 1989, had lost a Division Two play-off semi-final to fierce rivals Sunderland at St James’ Park two years earlier. Supporters had invaded the pitch in what looked like an attempt to have the game abandoned.
It hadn’t worked.
Sunderland had lost the final but still gained promotion, through the financial irregularities of Swindon Town, the team who had defeated them at Wembley.
The fragile hope that had followed the appointment of the World Cup-winning Argentinian Osvaldo Ardiles, by strange coincidence the man who had managed Swindon, as manager in 1991 and the young, local-born and club-produced team he had created did not last long.
Sir John Hall, a local businessman who had overseen Gateshead’s MetroCentre development, a huge out-of-town shopping mall, had joined the club’s board, but failed to ignite interest in a share issue that would have given supporters a footing in Newcastle United.
With the club fighting relegation to the third tier of the Football League, Charlton Athletic came to town.
St James’ Park could not have presented a greater contrast to the moment when Kevin Keegan made his debut. The terraces he had filled stood largely deserted. The team’s demise mirrored the ground. There were vast spaces wherever you looked.
St James’ Park was most definitely half-empty.
Behind each goal, the two terraced ends now offered only decay. Still, by the 34th minute, the home side had scored three times, through Lee Clark, Andy Hunt and Kevin Brock.
By the 76th minute, the lead had gone. In the closing moments, Bob Bolder, the Charlton goalkeeper, launched a long ball that found Carl Leaburn on the edge of the Newcastle penalty area. Leaburn bundled the ball to Kim Grant, who in turn found a Charlton midfielder to his right.
The first goal-bound effort was cleared off the line by Steve Watson, then aged seventeen. The ball returned to the same player. From there, in the 89th minute, that man – Alan Pardew – struck for goal and a Newcastle player, Liam O’Brien, merely helped it in.
‘We were getting a bit of a pasting off Newcastle,’ says Pardew. ‘Really and truly we didn’t have a side that was good enough to come back. We got a goal and that changed the game. The ground wasn’t full but coming to Newcastle was still intimidating. Newcastle were struggling but they were still a big scalp. I remember the goal, I hit it and it was cleared off the line then I scored on the rebound, right at the end.’
There was no way back. Not for Newcastle, and not for Ardiles, who was sacked on 3 February, following an FA Cup exit and another league defeat (5–2 at Oxford). Newcastle were second-bottom of the Second Division, the 45th-best team in England, and going down to the third tier in the English game for the first time in their 110-year history.
NEWCASTLE UNITED V. BRISTOL CITY
8 FEBRUARY 1992
SIR JOHN HALL – THE SECOND COMING
SIR JOHN HALL WAS IN LONDON BUYING TREES AT KEW GARDENS the first time he met Kevin Keegan. The Hall family had bought Wynyard Hall, a beautiful country house built in the 1820s, in 1987. It was set in 6,000 acres of land in Teesside. By 1992 Hall and his wife, Lady Mae, were eager to develop the land around the main building.
In the fight for control of Newcastle United, no one had won, save for those who held the existing shares, as the Magpie Group, with Hall and his family onside, fought for power with the existing board, led by Gordon McKeag, a Tyneside solicitor who made the mistake of referring to the football club as the ‘Family Silver’.
Those previously worthless shares had been bought for more than £1,000 each in a bitter and bloody boardroom fight.
In the aftermath of the loss to Charlton and Bournemouth in the FA Cup, Hall had given an interview to the Mail on Sunday where he had backed Ardiles. Unbeknown to him, his son Douglas, chief executive Freddie Fletcher (who Hall had appointed from Glasgow Rangers) and Freddy Shepherd, by now a significant shareholder, had something far more dramatic in mind.
The penny was dropping that Newcastle were in serious trouble.
THEY HAD BEEN IN TROUBLE IN 1982 AS WELL.
When Queens Park Rangers headed south on 5 May that year, after a 4–0 win, Newcastle were wallowing in eleventh place in Division Two. There were just over 10,000 at St James’ Park that day.
For the final home game of the season, against Wrexham, when Chris Waddle scored in a 4–2 victory, the attendance had fallen to 9,419. The average attendance in the 1981/82 season was just shy of 18,000, only the second time since the war that the club had dipped beneath 20,000. It was a sign of a deep malaise, and one that had been identified by those inside the club.
Only when attendances start falling does action at Newcastle follow.
In December 1981, Stan Seymour, then the chairman of Newcastle United, and Arthur Cox, who had been manager for eighteen months, met with Harry Swales.
Swales was Kevin Keegan’s agent. Keegan did not even know that Seymour, Cox and Swales had met. He did not know that Cox and Seymour had said to Swales, if Kevin ever leaves Southampton – who he had unexpectedly joined after leaving SV Hamburg, where he had twice won European Footballer of the Year – Newcastle would be interested.
Keegan did not know that, and nor did anyone on Tyneside.
When his relationship with Lawrie McMenemy – a Geordie, a Newcastle fan, and the manager of Southampton – became strained, that foresight kicked in.
Within 24 hours of Keegan telling Southampton he wanted to leave, Newcastle secretary Russell Cushing was traveling with Cox and Seymour to meet Keegan and Swales at the Swallow Hotel in west London. Alistair Wilson had also travelled south with Cox and Seymour.
Wilson was the managing director at Scottish and Newcastle Breweries.
Five men – Cox, Seymour, Cushing, Keegan and Swales – met to talk about a deal that would alter the history of Newcastle United. In an adjacent room sat Wilson.
Cox told Keegan the team he would be joining was poor, but that he could be the spark. He told him attendances would double if he moved to the north-east. Keegan, who had been brought up on stories of the Newcastle support from his Geordie father, told Seymour he wanted 15 per cent of any increase in attendances.
On that innovative contractual detail dreamed up by Keegan, one from which neither side could lose, came the seeds of a bond between Newcastle United and Kevin Keegan.
Seymour agreed.
Keegan, the captain of England, was within touching distance of becoming a Newcastle United player. He met Wilson and told the man from the breweries that he would not advertise alcohol. He didn’t tell him he was already intent on moving to a dormant football club. Wilson was honest and solid and trustworthy. Keegan liked him.
The Gosforth Park Hotel is roughly six miles from Newcastle International Airport, on the outskirts of the city, high up the A1. On 20 August 1982, Newcastle supporters were in its grounds, running around grass verges to try and peer in any window that didn’t have its shutters down. Somewhere in that hotel was Kevin Keegan, and he was about to sign for their football club, for Newcastle United.
Nobody could believe it. There was a need to see if this was real. Seeing would be believing. Without visual evidence it still seemed footballing fantasy that England’s most famous player was about to join a mid-table team in Division Two.
Keegan was stunned by the response from Newcastle fans. He would later use it as a gauge. ‘I taught myself to anticipate it by imagining the most extreme reaction,’ he said.
Keegan had sung the ‘Blaydon Races’ with his granddad when he was a small child. He said it was inevitable he would go to Newcastle.
It did not feel inevitable. It never felt inevitable if you were a Newcastle fan.
It felt like a miracle.
It felt like a once-in-a-lifetime lightning strike.
AS SIR JOHN HALL WALKED AMONG THE TREES OF THE ROYAL BOtanic Gardens ten years later, the board of directors of Newcastle United were trying their damnedest to see if lightning could hit the same place twice.
Keegan had spent seven years in the sunshine of Spain. Then the phone went. It was Alistair Wilson. He asked Kevin Keegan if he was interested in becoming the next manager of Newcastle United. Wilson was not optimistic. Keegan finished the call, put the phone on the receiver and turned to his wife Jean. ‘I’ve just been offered the chance to manage Newcastle,’ he said.
‘You’ll take it,’ she replied.
On Monday, 3 February 1992, Keegan met Sir John Hall, Douglas Hall, Fletcher and Shepherd in the Hilton Hotel in London. The chairman of Newcastle United, George Forbes, did not know the meeting was taking place. Similarly, and obviously, Ardiles was also unaware that his position as manager was being offered to someone else.
‘We were in London when I first met Kevin,’ says Sir John Hall. ‘I was in London with Lady Mae. We’ve always loved horticulture.
‘The turnover of the club then was £3.2 million. It was just existing. You couldn’t have bought players. Cash from the outside had to come in in order to support the club. We had put money in and we had to guarantee money in order to get this thing off the ground. It was a case of all hands to the pump.
‘Keegan was ready to come back to the UK and we needed someone. If we’d been relegated we would have gone bust.’
John Hall was eight when he first went to St James’ Park. He stood on a plank of wood on the opposite side to the West Stand, the Popular Side. His father was a miner and they travelled down from Ashington to watch Newcastle United play. ‘If you got in early you stood on the plank of wood and watched the match,’ he says. ‘If you didn’t they rolled you over their head to the front.
‘I got this nose playing on St James’ Park against the N’s [the forerunner to Newcastle’s Academy side]. Tot Smith was a centre-half and I played for East Northumberland in the Junior Cup. The ball came over my head and then Tot Smith hit me in the face.’
He lived in North Seaton, went to Bedlington Grammar and for four years worked as a surveyor in the mines after he left school, going underground. In the 1960s he saw an opportunity to start making money through renovating houses in Sunderland, a scheme backed by the government. His big break would come in 1979, when he raised £1 million to buy a plot of land in Gateshead.
Hall had seen the indoor American shopping malls first-hand. By 1982 the first stage of the MetroCentre was open. By the time it finished in 1985, it was the biggest in Europe. That year Hall bought 6,000 acres of land from the Marquess of Londonderry, which included Wynyard Hall.
In 1987 the MetroCentre was sold to the Church Commissioners for £272 million. By then Hall was being pressurised to get involved with Newcastle United. The Magpie Group had been formed with the aim of taking control of the club and, with the vigour of Malcolm Dix, were tracking down all existing shareholders.
‘I said, “I’ll tell you what I’ll do, I’ll pledge half a million,”’ Hall adds. ‘I don’t want to own the club, it’s a people’s club. We needed about £2 million to challenge the board and put the shares on the market and try to democratise it.
‘The story went in the Mail on Sunday. It was a call to democratise the club.’ He enlisted the support of Tyneside’s newspaper, the Evening Chronicle. ‘Another two or three people came and pledged half a million each. It was Bobby Pattinson, Joe Robertson and Brian Reade.
‘We carried the campaign and we fought the battle and Dix and the Magpie Group came in. He’d fought the board for years and years and hadn’t been able to make the change. He joined us and I used him because he had all the information.’
Hall got a foot inside the door but it was a fractured board. There was a share issue for supporters, his initiative, but it failed dramatically.
‘The fans didn’t buy them,’ he says. ‘I felt let down. I never really wanted to own the football club. I’m a supporter. Only a few of the fans bought the shares because they didn’t trust the board at the time.
‘I was left with egg on my face. Initially I got a hard time in the boardroom afterwards. We’d bought the existing shares and we got up to 40 per cent. My son, Douglas, said, “Give me a million pounds and we’ll go and get the shares.”
‘I said, “No, the families have been there for years, we have to respect them. We’ll try and do this amicably.” They put me on the board and I remember going along when Jim Smith was manager.
‘Jim Smith didn’t like us and when Gordon McKeag introduced me and Douglas to Smithy he wouldn’t shake hands with us because I’d criticised him. He went to buy Roy Aitken and I felt he was too old.
‘I went on holiday shortly after on a thirty-day around-the-world trip with Thomas Cook and there were eighty millionaires on the trip. We flew everywhere, it was tremendous, a wonderful experience. I got to Hong Kong and somebody shouted, “Is a Mr Hall here?” It was one o’clock at night. I said, “Yes, it’s me, who knows I’m here?” It was Douglas.
‘They were in the boardroom back at St James’. It was afternoon. Freddy [Shepherd] had been with him. Douglas said, “The club’s going into receivership. The banks have pulled the plug.” I said, “I’ve only been away a fortnight, what’s happened?”
‘I was on the phone for forty minutes and that call cost me £685,000.
‘I had to put money in. I wasn’t very pleased when I came back. I said, “What’s been going on?” They explained to me the existing board still held the majority and had an overdraft with Barclays Bank for £1 million. They were not supposed to buy anyone but they went out and bought a player and Barclays pulled the plug and said, “Fund it yourself.”
‘Of course, that caused a lot of soul-searching amongst the shareholders. We had 40 per cent, 60 per cent wouldn’t put their money in unless we put ours in. That’s why I had to pledge the money.
‘When that happened, I realised. I said, “We can’t run a club this way.” I decided to launch a takeover and it was a bloody takeover and that’s where the Magpie Group came in. We eventually got control and we didn’t know anything about football but I was lucky the brewery was here and Alistair Wilson was the prime mover. He was a tremendous support.’
Buying Wynyard had cost Hall an estimated £20 million.
‘I had to stop the developments at Wynyard because we didn’t have the cash to do the two,’ he adds. ‘Wynyard became the security for all the borrowings at the football club.’
Hall’s home became the guarantee to the football club’s debt, which was around the £7 million mark. Relegation and possibly going bust was put into a far greater context in light of where the funding had come from.
Talking to Keegan was the last throw of the dice.
Wilson was trusted by Keegan: he still worked for Scottish and Newcastle Breweries, who still sponsored Newcastle United. It seemed a perfect fit, but there was work to be done.
Keegan had to meet Sir John, but Sir John was not in London to meet the new manager of Newcastle United. He already had one of those. He wanted some new trees.
Instead, he found himself with a potential new manager. Keegan wanted guarantees and he was told there would be funding for new players. He turned down a three-year contract. That would have been another burden if the club did drop out of the division, he argued. Instead, Keegan signed a contract on a consultancy basis until the end of the season that would earn him £60,000 and another £60,000 if he kept the club up.
‘We were ready to find someone,’ adds Hall. ‘It was a coming-together of willing participants. The one thing about Kevin is even though he’d been playing golf for nearly eight years, he never lost his appetite for the game and his knowledge of players.’
Keegan said yes. Ardiles was sacked.
Newcastle United called a press conference at the visitor centre of the Tyne Brewery, across the road from St James’ Park. Hall picked up a microphone and said, ‘Ladies and gentleman, I would like to introduce you to the next manager of Newcastle United. Mr Kevin Keegan.’ At that point Keegan walked through a set of double doors. Jaws dropped. It could not have been scripted much better.
More crucially, Tyneside had not lost its appetite for Kevin Keegan.
There had been 15,663 at St James’ Park for the final home league game of Ossie Ardiles’ reign. The next time the ground hosted a Division Two match, the attendance had almost doubled, to 29,263.
Newcastle were playing Bristol City. The mood of everyone had changed. It did not feel like a day on which the club could lose. Bristol City were a poor team but they were swatted aside and Newcastle had forgotten how to do that.
A buzz had returned to the city. There was a roar when Keegan took his seat in the dugout; he was surrounded by photographers but in the wave came a realisation that he was joining a club in crisis. His debut as a player had been a dream. This was reality, harsh and cold.
Keegan’s emotion that day came to the surface when David Kelly scored early in the second half. Then he punched the air. When Liam O’Brien added a second he raced on to the pitch. The real celebration came with the third, when Kelly swept in his second of the game. Keegan grabbed his number two, Terry McDermott, and both men looked ecstatic.
A caller phoned Danny Baker on Radio Five’s 606 programme that night. ‘The power has been unleashed,’ he said.
The impossible once more seemed plausible. Keegan did that to Newcastle supporters.
By the time Newcastle won their third league game in Keegan’s sixth game in charge (the last three victories had taken twenty games under Ardiles), at the Abbey Stadium on 10 March, they had climbed to nineteenth, three places outside the relegation zone.
To those on the outside, the new manager was once more working miracles. What they didn’t realise was that Hall’s relationship with Keegan was on the brink of collapse. Keegan believed promises had not been kept in terms of what he would have to spend; there was a problem over the permanent signing of Brian Kilcline, who had arrived on loan from Oldham.
Newcastle played Swindon on 14 March, won 3–1 and moved to eighteenth. They were now five points clear of being relegated. Keegan got in his car that night and drove to Hampshire. He did not intend to come back. Hall claimed he was unaware of the smouldering crisis.
‘We played at St James’ and Mae and I went back home to Wynyard,’ he says. ‘We got there and the telephone started ringing and ringing and we went, “What the hell’s the matter here?” The press were on. “Keegan’s walked?”
‘I didn’t know Kevin had gone. I said, “What’s happening here?” Eventually I got the story.
‘It was £300,000 for the Kilcline transfer and Mae and I were putting the cash up. We had to take the money off deposit and weren’t keeping that kind of money in the current account. We said, “Yeah, we’ll put the cash up but I’ve got to get it.” When it came off deposit we put the money in the club.
‘We didn’t realise he had got up and walked away and in a sense was challenging us. I’m not the kind of person who takes kindly to being challenged. I said, “This is a nonsense.” We were sitting in the house, the conversation was, “What are we going to do?”
‘Mae spoke to me, she was the one who actually made me call. She said, “You’re two silly men, you’re two grown-ups acting like children. I think Jean will feel the same way I do. It’s about time for you to call him.”
‘I said, “I’m not calling him.”
‘She said, “You’ve got to be big enough to call him. It’s the club at stake.” She said, “Do you want him?”
‘I said, “He’s a good manager. He knows the players.”
‘I picked the phone up. I said to him, “Kevin, there’s only two men who can save Newcastle United and we’re talking to each other. It’s me and thee.”
‘He said, “Yes, chairman.” He just wanted a call.
‘He came back and we got on with it. We bought Killer Kilcline.’
The club was still buoyant. There was a draw at Grimsby and then a derby victory against Sunderland. Newcastle were still five points above a relegation place.
Then they lost five games on the trot.
NEWCASTLE UNITED V. PORTSMOUTH
25 APRIL 1992
DAVID KELLY – THIS IS THE ONE
THE 85TH MINUTE OF NEWCASTLE’S FINAL HOME GAME OF THE 1991/92 season had passed and the club was in a relegation place. They were drawing 0–0 against Portsmouth. The last game was away at Leicester, a week later.
Leicester were pushing for automatic promotion. They had lost just four of the 22 league games that had been played at Filbert Street. They had won their last five games there.
Oxford were drawing with Ipswich. That had moved them ahead of Newcastle on goal difference. Plymouth were losing at Swindon but were still a point clear. It was that tight.
St James’ Park has rarely been that raw. Tension was palpable. Sir John Hall had painted an apocalyptic picture of what relegation to the third tier of English football would mean for the club. In his view it would be all over.
In the 86th minute Tommy Wright, the Newcastle goalkeeper, at the Leazes End of the ground, threw the ball to his right to Ray Ranson. Ranson hoisted a long, angled pass to David Kelly, who flicked the ball to Micky Quinn.
Quinn somehow hooked the ball back to Kelly. Kelly was less than fifteen yards from goal, at the Gallowgate End, his position strikingly similar to when Keegan had scored on his debut. The future of Newcastle United Football Club was now in his hands.
DAVID KELLY WAS FIVE WHEN HE WAS DIAGNOSED WITH PERTHES’ Disease. He fell out of a tree and broke his leg, and the reason he broke his leg was that the bone in his hip had not grown. That only became apparent when his leg would not set.
‘I was in plaster and on crutches and in a wheelchair,’ says Kelly. ‘It’s a disease that is still here today. There is no cure for it, you just grow out of it. The jumping out the tree and breaking my leg happened because I had no strength there.
‘They’d have found out, it just happened quicker. That was that, it never held me back. I remember I had a double plaster cast to the end of my foot. I had a metal bar across the middle and my dad used to carry me up the stairs when I was little. I was on crutches for years. I used to hobble around with my three legs.
‘That’s just what it was. It wasn’t anything different for me. Them are the cards and you just get on with it, don’t you? I still played football.’
He played for Bartley Green Boys from when he was nine, then he went to West Bromwich Albion – his and half of his family’s team – and was released. ‘They said I wasn’t good enough,’ he adds. ‘I was devastated.’ He got a job at Cadbury’s as a trolley porter in the factory and played in non-league Alvechurch’s youth team.
‘I used to work in the returns department,’ he says. ‘When pallets of chocolate break they get sent back to the factory, they unwrap everything and put all the different bits in the bins and it gets recycled.
‘All the blokes who had had heart attacks and industrial accidents were there, it was low maintenance. You were just opening packets of chocolate. It was a really big department and I was the joey who looked after everybody and moved everything and made sure we had all the recruitment we needed.
‘It was great, I really enjoyed it. It was a management course and you changed the areas you worked in. You went all round the factory.
‘There was lots of older people in the offices who had loads of stories and I like listening to people’s stories. I fitted in great. I was there for eighteen months. Did working there put me off chocolate? Oh God, no. Cadbury’s chocolate is the best chocolate in the world. I’m very loyal, me.’
Kelly then had a trial at Walsall and got in. He was on £75 a week at Cadbury’s. Walsall gave him £50 a week and a bus pass.
‘There was a guy at Cadbury’s called Arthur Hoey and when I told him I was signing he went, “You’ve got a career here for the rest of your life, son, it’s a secure company. That football thing will never catch on.” ‘I said, “No, I’ve got to give it a go.”’
That was in 1983. By the time he left five years later, to go to West Ham, he had scored 63 goals in 147 games, Walsall had been promoted and he had become an Irish international, for which he qualified through his dad’s side of the family.
‘We’d played away at Rotherham and Tom Coakley, who was Walsall manager, said, “There’s someone who wants to have a chat.” I said, “What’s that about?” He said, “It’s Jackie Charlton.” I said, “What the fuck does he want?”
‘I went upstairs and he’s at the bar. It was the old Millmoor and it was rammed. Maurice Setters and Jack are stood there and Jack is smoking a cigar, he turned around and said, “Do you want to come and play for me then, son?” I went, “Yeah, first team or under-21s?” He said, “First team.” I said, “Yeah, I’m in,” and I put my hand out.
‘He said, “We’ll write to you,” and he put his back to me. That was my international call-up.’
He played in a European Championship and two World Cups for the Republic of Ireland. West Ham was less successful. ‘I got slaughtered because I didn’t play very well,’ he adds. ‘I found the dressing room difficult and we got relegated in my first season.
‘I found it really hard, but I would still go back there if I had my time again. It’s what gave me a really good career. It hardened me up.’
He was doing better at Leicester – although in the middle of a dry spell – when the new manager Brian Little suggested dropping to the reserves for a game.
‘I went, “I ain’t happy,” and, as I did everywhere, I said, “I ain’t playing reserve-team football.” I just wanted to play first-team football. He said, “I’m only leaving you out for one game.” I said, “That’s not the point, the point is I just want to play first-team football.”
‘That was my attitude, I just wanted to play. He said, “Let’s see how it goes.”
‘A week later I hadn’t played again and I was still on the bench. I said, “Gaffer, I can’t stay here, I’m too old.” He said, “You’re only mid-twenties!” I said, “I might not play for a month, and then another month, I can’t have that. I want to play.”
‘He said, “OK, I’ve had Sunderland in for you.”
‘I went to see Denis Smith at Roker Park. He was saying this and that about the club and I said to Denis, “I need a bit of time to think about it.” He said, “This is the biggest club you’re going to play for.”
‘I said, “I don’t deny it’s a big club, but I want to have a think about it.” I went home. Then Brian Little told me Newcastle were in for me as well.
‘I phoned up my Uncle Ronnie, who, bless him, passed away a few years ago, after I’d spoken to my dad and told him and he said, “You’ve got to go to Newcastle. If you go to Newcastle and become a number nine, that’s it, you’ll have made it.”
‘He was an Irish-born Birmingham man. He said, “The number nine at Newcastle is something special. Take the chance.” It was purely and simply to do with Malcolm Macdonald, and the history of the shirt, and the importance of the number nine.
‘I signed for Newcastle because of my Uncle Ronnie’s words. “If you can do it at Newcastle and become their number nine,” he said, “they’ll never forget you.”’
Kelly met Ossie Ardiles and his assistant Tony Galvin at the Holiday Inn at Scotch Corner. He signed the same deal that Sunderland had offered.
‘What was the club like when I joined? Oh, it was a shambles,’ he says. ‘The training ground was up on that hill at Benwell. It was minus a million degrees and it was blowing a gale and the pitches were all boggy and the changing facilities were all scruffy and dirty.’
Still, he was overwhelmed by the passion for the club within the city.
‘Newcastle has always had this thing throughout ever, really, that the support is different,’ he adds. ‘Until you have the time of living there or spending plenty of time there, you don’t realise. People across the UK don’t realise how big they are. I still think that sits today. Until you go there and turn up, then you don’t realise. It’s just a religion.
‘Going and filling your car up on a Sunday morning, everyone wants to talk about the match. It was quite a shock. I remember my wife saying to me, “Can we not just go out and have a bit of food on our own?”
‘It doesn’t happen. “I’m sorry for coming over but, what do you think of such-and-such?” That was every time you went out.
‘I embraced it. It was brilliant for me. I’m light-hearted and I see the positives in everything. They reminded me of me. They’re all mad! I just fitted in and I fitted into the club straight away. Unfortunately, Ossie got the sack.’
Then Hall called a meeting with all playing staff at St James’ Park.
‘He came and spoke to everybody,’ adds Kelly. ‘He pulled us all in and said big changes were going to be made. He said, “We can’t afford to drop and let this club go down, it’s too big to go out of the league because it could be curtains.”
‘He said, “I’m not prepared to lose the money I’ve already put in. I want to give us a spark and a boost.” I remember coming out of the meeting and thinking, “What a top bloke you are.” I didn’t know much about him.
‘He said, “I will bring somebody in to rejuvenate everything.” Then King Kev comes back in, it was like, woah, brilliant.
‘Kevin came in and said, “This is all getting sorted, it’s a dump. I’m going to make changes really quickly.”
‘He improved the training kit, he improved silly things like getting the boots cleaned. He improved little things that were being overlooked. He painted the dressing room. He tidied everything up. You walked into the club and thought, this is nice.
‘The gaffer had a purpose. He changed it really quickly. That’s why he was good. He saw the place was in the doldrums.
‘The Bristol City game was one of the best games I’ve played in. It was all about him. There was a full house. The ground was jumping. You think, it could be like this every week.’
BY THE TIME NEWCASTLE WENT TO DERBY FOR THE THIRD-LAST GAME of the season, on 20 April, it was anything but brilliant. Newcastle had lost four games on the trot.
In the first half, Kevin Brock was sent off for handball. Then Kevin Scott was sent off for a second bookable offence, after flattening Marco Gabbiadini. The second half was still to start. Derby were 2–0 up.
The nine men of Newcastle rallied. A Kelly header was parried to Gavin Peacock, who scored from close range. There was a moment, a rare moment, of hope and against-the-odds delight for the travelling support.