Contents

Poke the Box

Acknowledgments

Follow Penguin

POKE THE BOX

ABOUT SETH GODIN

‘Seth Godin may be the ultimate entrepreneur for the information age’ BusinessWeek

‘It’s easy to see why people pay to hear what he has to say’ Time

‘Embarkable’
Annie Duke, world poker champion, author and talk-show host

‘Rut reversing’
Sarah Jones, playwright

‘Essential’
Jill Greenberg, photographer, manipulator.org

Seth Godin is the author of eighteen international bestsellers – including Purple Cow and Tribes – that have changed the way people think about marketing, leadership, change and the way ideas spread. He founded Yoyodyne and Squidoo, is a successful (and unsuccessful) entrepreneur and is a very popular lecturer. He publishes inspiration daily on his blog, consistently ranked as one of the hundred most popular in the world.

Also by Seth Godin

Permission Marketing

Unleashing the Ideavirus

Survival Is Not Enough

Purple Cow

Free Prize Inside

The Big Red Fez

Meatball Sundae

Small Is the New Big

All Marketers Are Liars

Tribes

The Dip

Linchpin

V is for Vulnerable

The Icarus Deception

Watcha Gonna Do with That Duck?

What to Do When It’s Your Turn

We Are All Weird

The job isn’t to catch up to the status quo;
the job is to invent the status quo.