FRUGAL INNOVATION

The e-short edition – a concise introduction to frugal innovation

Buy the full version of Frugal Innovation here

Navi Radjou and Jaideep Prabhu

 

 

 

 

Navi Radjou is a Silicon Valley-based innovation and leadership thinker who advises senior executives worldwide on breakthrough growth strategies. A Fellow at Cambridge Judge Business School, Navi has served on the World Economic Forum’s Global Agenda Council on Design Innovation and contributes to Harvard Business Review online. In 2013, Navi won the prestigious Thinkers50 Innovation Award – given to a management thinker who is re-shaping the way we think about and practise innovation. He delivered a talk at TED Global 2014 on frugal innovation. Navi co-authored the international bestsellers Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth and From Smart To Wise. He is a sought-after keynote speaker who is widely quoted in international media. An Indian-born French national, Navi lives in Palo Alto, California.

Jaideep Prabhu is Professor of Marketing and Jawaharlal Nehru Professor of Indian Business at Judge Business School, University of Cambridge. He has a BTech from IIT Delhi and a PhD from the University of Southern California. Jaideep has been published in leading international journals and his work has been profiled on BBC News24, BBC Radio 4, BBC World Service, Bloomberg BusinessWeek, The Economic Times, The Economist, the Financial Times, Le Monde, MIT Sloan Management Review, the New York Times and The Times. He has consulted for or taught executives from Bertelsmann, Barclays, BP, BT, GE, IBM, ING Bank, the NHS, Nokia, Philips, Roche, Shell, Siemens, Vodafone and Xerox, among others. He is co-author of the business bestseller Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth.