SWITCH
BY CHIP AND DAN HEATH
How to Change Things When Change is Hard
© 2015 by Bokish Ltd
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law.
Published by Bokish Ltd
Bokish Ltd
Suites 5-6
The Printworks
Ribble Valley Enterprise Park
Hey Road
Clitheroe
BB7 9WB
United Kingdom
www.joosr.com
Although every precaution has been taken to verify the accuracy of the information contained herein, the publisher assumes no responsibility for any errors or omissions. No liability is assumed for damages that may result from the use of information contained within.
ISBN: |
978-1-78567-044-2 (ePub) |
978-1-78567-045-9 (Mobi) |
Cover Image Copyright © Burcak Yalaman
Cover design by Andrew Ward / Camilla Lovell
Contents
What’s it about?
Direct your rational side by focusing on what currently works
Write a clear plan for action so your rational side can’t overthink things
Tell your rider where you’re going and your elephant why it’s worth it
People need to feel something in order to make a change
Small accomplishments build up to large goals
Sometimes you have to encourage people’s pride to make change
Make creating and following good habits a focus
Final summary
Now read the book