CEREAL CITY GUIDE
LONDON

ABRAMS IMAGE,
NEW YORK

A City Guide by CEREAL

Rosa Park, Editor in Chief Rich Stapleton, Creative Director Richard Aslan, Subeditor Studio Faculty, Book Design

Photography by Adrienne Pitts, Ash James, Rich Stapleton, Toby Mitchell

Words by Charlie Lee-Potter, Libby Borton, Lucy Brook, Robbie Lawrence, Richard Aslan, Rosa Park, Ruth Ainsworth

Laura Dozier, Editor Danny Maloney, Design Manager Katie Gaffney, Production Manager

Library of Congress Control Number: 2017956800

ISBN: 978-1-4197-3286-7
eISBN: 978-1-68335-338-6

Published in 2018 by Abrams, an imprint of ABRAMS. All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, mechanical, electronic, photocopying, recording, or otherwise, without written permission from the publisher.

Abrams books are available at special discounts when purchased in quantity for premiums and promotions as well as fundraising or educational use. Special editions can also be created to specification. For details, contact specialsales@abramsbooks.com or the address below.

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© 2018 Cereal Limited
Cover © 2018 Abrams

THE CONCEPT

We, at Cereal, have traveled to cities around the world and sought out places we believe to be unique, interesting, and enjoyable. Our aim is to produce guides that would befit Cereal readers and modern travelers alike, recommending a tightly edited selection of experiences that combine quality with meticulous design. If the food is top-notch, so too is the space that accompanies it. You’ll soon notice that our version of the perfect trip is woven in with an understated flair and a penchant for grand landscapes, both natural and constructed. Within these pages, you will find the practical advice you need on where to stay, where to eat, what to see, and where to shop.

THE GUIDE

This guide to London features a considered selection of shops, hotels, restaurants, cafés, and points of interest. Not intending to be comprehensive, we present a discerning edit of our favorite places to visit in the city.

All photographs, copy, and illustrations are original and exclusive to Cereal.

LONDON

In most great capitals, the statues tell stories of regime change, revolution, and upheaval. The marble and bronze denizens of London, however, have never been beheaded, unseated, or evicted to an out-of-town retirement zone. The story of this city is one of relentless continuity. While it can no longer be counted among the world’s largest metropolises, it remains redolent of empire and the soot-laden might of the industrial revolution. At the forefront of both finance and fashion, tourists throng its streets. A truly global city, its residents not only speak more than 300 languages—they also walk with an undeniable swagger.