LEARN HOW TO BUILD AN EMAIL LIST
BY
DALE CARNEGIE
Copyright © 2019 by Dale Carnegie.
All rights reserved. Printed in the United States of America. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations em- bodied in critical articles or reviews.
While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.
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Sheba Blake Publishing
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Book and Cover design by Sheba Blake Publishing
First Edition: February 2019
Table of Contents
100 List Building Methods 8
Creating a Landing Page
Installing SumoMe
Changing the Call to Action Button
Using Multiple Opt-Ins
Use of Comment Forms
Speeding up the Website
Guest Blogging
Require Email Address for People to View Pricing
Video Call-to-Action
Target the Same Audience with Ads
Run a Challenge
Host Giveaways
Avoid Asking Much Information
Sticky Widget
Comment Redirect
Direct Mail
Using Email Signatures
Use of Social Media Platforms
Referral Systems
Publication of Infographics
Effective Advertising
Writing Long-Form Guides
Word-of-Mouth Marketing
Using Cases Studies
Telemarketing
Host Beneficiary Relationships
Networking
Qualified Lists
Public Relations and Publicity
Circle of Leverage
Ecommerce
Collecting Addresses from Twitter
Invite Subscriptions through Instagram Posts
Turning Periscope into Email Signup Funnel
Collect Email Address on Snapchat
YouTube Cards
Publishing a Best Practices Post
Regular and Consistent Publishing
Examining Taboo and Controversial Topics
Special Events & Promotions
Reaching Out to Influencers
Optimizing the Search Engine
Colors make a Difference
Making it Easier for Users to Share Content
Exploiting New Social Media Channels
Commenting on Popular Blogs
Using Podcasts
Joining Webinars
Advertorials and News Stories
Brochures/Fliers
Newsletters
Leaflet Drops
Exhibitions and Trade Shows
Card Deck Offers
Place Testimonials
Designing Persuasive Sign-Up Closer
Adding Social Proof
Creating Multiple Email Subscriptions
Conducting Quiz
Rewriting the “About Us” Page
Creating the “Thank You” Page
Installing the Hello Bar
Install a Pop-up Box
Install a Footer Opt-in
Add a Sidebar Form
Creating a Welcome Gate
Installing a Scroll Box
Adding a Feature Box
Using Content Upgrade
Expanded Guest Posts
Creating Gated Content
Installing Custom Designed Form
Install WordPress Plugins
Creating Email Course
Redesign the Homepage
Sharing Content with your Audience
Create a Popup
Create an Email Field in the Checkout Process
Offer Discounts or Freebies in Exchange for Email Addresses
Ask for Referrals from Friends
Image Opt-ins
Using the Incentive Link
Retargeting the Pixel
Using Current Subscribers
Free Online Tools/Resources
New Lead Gen Offer
CTA Button on Facebook Business Page
Using Facebook Page to Promote Offers
Run Promotions on Partner Websites
Offline Events
Accepting Criticism
Strengthening things that Work
Republishing Content across the Web
Building Social Media Following
Avoid Rushing at the Expense of Trust
Avoid Compromising on Ideas for the Sake of Majority
Give People what they Seek
Target People in Different Segments
Avoid Selling too Early
Embracing Change
Conclusion
Building a list is important for every business because the list is an asset that the business owns to give it special access to a customer’s personal space. Besides, it is a cheap and authentic technique of building leads, delivering valuable content, and building trust and rapport with the customers. The following are some of the strategies people can use to grow their list of subscribers as fast as possible. In practice, multiple strategies can be used at the same time since one alone cannot effectively achieve the intended goal.
Here we go…
A landing page refers to the web page that the visitor arrives at or “lands” on when they visit a website. It is a standalone web page that is distinct from the main website. The land page should have no global navigation to tie it to the primary website so that it can limit the options available to visitors. The main purpose is to guide the visitors to the intended conversion goal.