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THE PROJECT BOOK

THE COMPLETE GUIDE TO CONSISTENTLY DELIVERING GREAT PROJECTS

COLIN D ELLIS










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ABOUT THE AUTHOR

The important thing for you to know about me, before you start reading, is that for the past 20 of my 30 years of permanent employment, my entire world was projects. I moved through the ranks from project manager to program manager to PMO manager to heading up large project departments and sponsoring projects. I did this in three countries — the UK, New Zealand and Australia — in both public and private sectors.

I had my fair share of successes and failures and was part of some fantastic teams along the way. I never had any desire to work for myself and yet, after attending a conference in 2015 where I felt like I was hearing the same messages about projects I’d heard 15 years earlier, I decided that someone had to inject a bit of life, energy and honesty into a profession that had stagnated for far too long.

So here we are.

I now speak at conferences and work with forward-thinking organisations around the world to help them evolve their cultures and create a motivated and energised environment where great work flourishes and targets are met.

Liverpool in the UK was home originally. The eldest of three boys, I wasn’t particularly good at school. I just wanted to leave as soon as I could, to earn money to buy records. From the second I started work I loved it. I wanted to be in and around people and be part of something that was consistently new and exciting. So maybe it’s surprising it took me 10 years to find my way into the project world.

I emigrated with my family to New Zealand in 2007 and had six great years in Wellington before settling in Melbourne, Australia, which is very definitely home now. When not flying to different parts of the globe or researching how to improve individuals and working cultures, I can often be found at home watching my football team, Everton, play in the English Premier League or hanging with family watching our latest comedy obsession.

I sincerely believe that when done well projects can change the world. I wrote this book because I felt like someone had to provide the real (not theoretical) information on how to do this. I hope you find it useful.

Colin Melbourne, 2019

PREFACE

Projects are the lifeblood of organisations. They are used to fix things that are broken, to add to things we already have or build things we don’t, to keep organisations relevant, or simply to improve the bottom line. However you look at it, they are absolutely critical. We talk about them all the time and assume, before we even start, that they’ll surely be successful. So a quick reality check before we get cracking: usually they won’t be. Here are a few recent statistics:

These figures don’t make great reading (in fact some of them are plain appalling), but in my experience, they do accurately represent the daily experience in most organisations when it comes to discipline and maturity around the way they deliver projects.

Many reasons get wheeled out in reports on why projects fail, yet in reality there are only two: poor project sponsorship and poor project management. This book addresses both of these problems. It gives project managers the information they need to inspire and motivate their people to do great things, and it provides senior managers with a blueprint for what it means to role model public accountability and decision making.

Consulting organisation The Standish Group, in its 2016 Chaos Report, identified the three key success factors for projects as (1) executive sponsorship, (2) emotional maturity and (3) user involvement. In my experience, all play an important part, and all are within the control of the project sponsor and project manager.

Organisations around the world have been throwing money at project management for years now and they still haven’t seen a return on this investment. In its 2016 Pulse of the Profession report, the Project Management Institute (PMI) noted declines in many of the success factors they track. ‘Even more concerning, the percentage of projects meeting their goals — which had been flat for the past four years — took a significant dip.’ To check this trend, ‘organisations [need] to shift their thinking and embrace project management as a strategic competency for success’.

For me this is a chicken-or-egg problem. When organisations witness great project sponsorship and project management in action they can recognise it as a strategic competency for success. However, only by putting time and money into developing this competency can it produce truly great results.

What’s it going to take for senior managers to take projects seriously?

We need to invest in lifting the skill sets of people to help organisations evolve and be better at getting things delivered.

It’s time for senior managers to put time, effort and real money into developing a delivery capability that is both fit for purpose and capable of evolving as the organisation grows. A capability that recognises what it means to deliver projects successfully every time. And at the heart of that are project sponsors and managers who do the right things at the right time and in the right way.

Without strong leadership from the top, projects are like cheap Post-it notes. Sure, they’ll stick at first, but all too soon they’ll come unstuck and be found in the bathroom on someone’s shoe.

Organisations know all the reports tell them the same things. There’s been no shortage of front-page headlines and even, in a few (rare) cases, public accountability for failure. And reading them it’s hard to avoid getting a flash of déjà vu.

A government inquiry into the failed Novopay Education Payroll project in New Zealand found that most of the errors were identical to those revealed in a failed police project (INCIS) 13 years earlier. At the time of writing, the incomplete Crossrail project in London is £500 million over budget and nine months late because of poor risk management. The US Department of Veterans Affairs wasted more than US$1 billion over six years on IT projects alone.

When did it become okay to continually fail and waste money in this way?

The response to such failures, unfortunately, has become all too predictable. Post–year 2000 (Y2K) projects continually ran over budget, because the management of budgets hadn’t been a priority for those of us who were project managers at the time when all IT systems around the world needed to be changed. Our focus was to get systems delivered, systems that worked, by 31 December, 1999.

The UK government’s response to this budget overspend was to introduce a project management method, PRINCE2. If you’re not familiar with PRINCE2, it’s a set of principles and processes for capturing information and setting up the structures necessary for projects to be successful. To be honest, it works fine if it’s used in the right way … and there’s the rub: organisations often don’t use these methods in the right way.

‘Waterfall’ or ‘agile’ methods (the latter being the latest quick-fix solution many organisations are turning to) are only as good as the people who use them and the teams created to develop the products.

The best projects are made possible by the person who leads them or the environment they create — in short, by leadership and culture. To be consistently successful at delivering projects, this is where you need to start. You then use the methods to create the right approach and capture the information you need to stay on track. In this way a project sponsor and project manager can jointly ensure that projects meet stakeholder expectations around time, cost and scope.

Yet it’s easier for organisations to send everyone on a certification course so they can tick a ‘We’ve spent money on improving the way we deliver projects’ box than it is to set a new standard for behaviour and to ensure those who don’t have the discipline are coached or managed out.

Leadership is not a program, though. It’s making a series of choices that demonstrate the courage to do things differently. To challenge the status quo. To invest in people and team building, and to have the discipline to get things done.

The world is full of project managers who collect method badges by demonstrating their ‘experience’. And yet, as the statistics show, there are very few leaders who are role modelling what the profession needs in order to build and retain its credibility.

The first section of this book sets out the skills and behaviours project managers need to become project leaders. It’s an important distinction. Only through committed leadership can projects be successfully completed in line with stakeholder satisfaction.

The second section sets out what it means for senior managers to do their bit, because simply achieving a particular position in the hierarchy doesn’t automatically qualify them to sponsor projects.

Having worked in the project management world for 20 years in a variety of roles, I know what works well and what doesn’t, and my aim in this book is to pass this knowledge on to you.

Intent is good. Action is better.

HOW TO USE THIS BOOK

If I’m being honest, I’d say I’ve tried to write the book I would want to read. Too many business books are dry and boring. Either they’re too theoretical to ever be used in your working day or they don’t contain a call to action to hold you accountable. They drone on and on, labouring their points yet leaving you confused over what the chapter was all about to begin with.

I’ve not done that. Instead, I’ve written lots of short chapters that contain some context, a case study or an activity where I feel they are needed.

The book should be read in its entirety first, before targeting specific actions. You can choose to focus on one topic a week or a month, or you can work collectively as a team or organisation to evolve the way you do things. A number of my clients already do this. You can pick it up at any time and read the whole thing again or simply refer to a chapter where you believe you need more work.

The two most popular methods of delivering projects are waterfall and agile, and both are covered by this book. Agile is the current darling for delivering projects, but when applied inconsistently or incorrectly it has the same outcomes as waterfall projects delivered in the same way.

Each chapter ends with a set of ‘actions’ — things to do, read or watch — and if you want to hold yourself publicly accountable, things you can post on social media too. Remember to add the #ProjectBook hashtag and name check me @colindellis and I’ll make sure it’s retweeted or reposted.

I read a lot of great books while I was writing this one, and you can find a list of those at the back, along with a list of music I was listening to at the time.

If you’re a project manager, the first section is where you’ll want to start, although the second will give you insights into what to expect from your sponsor. If you’re a senior manager looking to improve the way your project or organisation delivers, then you might choose to start with the second section, though in the first I cover what your project managers should be doing to support this evolution.

I hope you’ll not only learn from The Project Book but find a few laughs here too. If you enjoy it, please provide a recommendation (written or verbal) so others can benefit from it too.

PROJECT MANAGEMENT

The best projects are made possible by the people who lead them and the environment they create for good people to do great work. These projects are led by project leaders, not managers.

Yet for the past 20 years organisations have focused on method implementation as a means of achieving consistent success. Great leadership, we’re told by the management books, is the cornerstone of success, so why has this truth been missing from project management for so long? The world is full of qualified project managers with endless certificates and letters after their names, yet time and time again they’re letting project stakeholders down.

Project management has to change

Organisations simply cannot continue to see more than 60 per cent of what they do fail every year. They should be angry and embarrassed. They should be looking for every way possible to improve on this record, rather than continuing with the same tired old quick-fix approaches they have used for 20 years.

What’s worse is that there are no statistics to prove that these old approaches even work, except for those produced by the companies that sell them. I’ve read many public- and private-sector project management capability reviews, all of which say the same things:

When they receive such a report, most organisations will skip over points one to five and head straight to six, insisting on more process to generate greater consistency of delivery.

They’re wrong, of course. The only way to get consistently good delivery is to ensure that the people responsible and accountable for project delivery know how to lead and create cultures that others want to be a part of, then have the discipline to get it done.

Projects are about people

My view is that there are only two reasons for project failure: poor project management and poor project sponsorship. Every factor that contributes to project failure will come back to one of these root causes.

Part of the problem is that lots of organisations still don’t really understand project management, despite having shelves full of textbooks. They think of project management as the triple constraints triangle.

The triple constraints diagram (or iron triangle) depicts the three elements that projects are bound by and that project managers need to be mindful of when planning and delivering projects.

Figure shows the triple constraints  diagram or iron triangle. The triangle has sides labelled Time, Cost, and Scope. At the centre of the triangle is the word Quality.

Project managers used to say that two of these elements must remain fixed at any one time, but that was in the days when IT ‘dictated’ projects. Nowadays if a customer wants to change the scope and has the time and money to do so, then frankly they can do whatever they want and the role of project management is to make it happen.

It’s also worth saying here that time, cost and scope are characteristics of a project, not of project management, and project managers should not be measured on these variables.

The next figure illustrates the characteristics of project management, whose job it is to deliver the outputs (not the benefits) required by the customer within the constraints that have been set.

Three overlapping circles labelled Culture, Methods, and Leadership illustrating  the characteristics of project management. The common area shared by the first two circles is labelled Agility, shared by the next two is labelled Stability, and that shared by the first and the last is labelled Ability.

Remember, it’s who you are as a person and the environment you create for others to do great work that will make you successful as a project manager.

You need to understand the difference between leadership and management and be able to switch between the two as required throughout the lifecycle of your project. Great leadership provides the foundation for successful project management.

You also need the ability to build and maintain team cultures and be flexible about how you do things in order to reflect the nature of your project. This is the agility we now yearn for, an agility that existed before the technology boom in the late 1990s and early 2000s, and that can be used just as easily today, although not on all projects. More on that later.

Finally, there are the methods, the process and techniques that support project managers in building and implementing the plan. Applying these approaches alongside the behaviours expected of leaders will provide the stability and consistency of success that organisations seek from their project management.

Today there are many methodologies and associated techniques that you can draw on, and I have tried not to dwell on these in this book. My emphasis, as you will see, is on ensuring that you understand the leadership and culture aspects of project management, because these are the things you rarely read about and practise, yet they are certainly the most important factors for success.

Remember, the best projects are made possible by the people who lead them and the environment they create for good people to do great work. In comparison to project managers, these project leaders are few and far between. Read this book, then set yourself on a course to becoming one of them. The world needs you.

PART I
LEADERSHIP

There are about a million (really, I’ve counted them) blogs and articles that articulate what leadership is. Many great business figures and authors have added their own thoughts on this. From the business world, Peter Drucker proposes, ‘Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations’. For Ken Blanchard, ‘The key to successful leadership today is influence, not authority’. Bill Gates predicts, ‘As we look ahead into the next century, leaders will be those who empower others’.

‘It is better to lead from behind and to put others in front,’ wrote the inspirational leader Nelson Mandela, ‘especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership’.

My favourite definition of leadership was offered by Maya Angelou: ‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel’. If you aspire to becoming a project leader, this empathetic approach to people will be the foundation for success in everything you do.

To become a leader, you don’t need an MBA or PhD or project management qualification or Nobel Prize. Nor do you automatically become one when you have ‘manager’ or ‘director’ in your job title. To become a leader you need to make a decision. You need to decide whether you want to serve others and be the kind of person they aspire to be. Or not.

If you don’t want to serve others and be a role model, that’s totally fine. Being a project leader isn’t for everyone; after all, if everyone in the world was a leader, we’d get nothing done!

If you’re still determined, then you’re on the wrong side of a lot of hard, but ultimately rewarding, work on the journey to becoming a more emotionally intelligent version of yourself, starting with changing the way you behave, talk, listen, laugh, deal with poor performance and innovate. It’s possible you’ll have to completely reinvent who you are. You’ll have to identify and learn about the stuff you’re not so great at and spend your weekends cramming, reading books, blogs and magazines, and mapping out new routines to change old habits.

For far too long the corporate world has downplayed the importance of emotional intelligence, dismissing it as one of the ‘soft’ skills, which are among the hardest things to change.

In his ground-breaking book Emotional Intelligence, published in 1995, Daniel Goleman identified emotional intelligence (EQ) as the key differentiator for leaders. ‘What makes the difference between stars and others is not their intelligent IQ, but their emotional EQ.’

This is every bit as true today as it was 24 years ago, and it will remain so into the future, not just for us but for our children too.

A 2017 Harvard Business Review article predicted, ‘Skills like persuasion, social understanding and empathy are going to become differentiators as AI and machine learning take over other tasks’. Not only is it good for continued relevance, but another study found that ‘people who have a high EQ have been proved to be happier in their lives, and more productive in their work, than those with low EQ’.

Emotional intelligence is a learnt skill. And like any worthwhile accomplishment, it isn’t always easy. However, developing yourself and inspiring people who put their reputations on the line for you are among the greatest rewards you can get in the corporate world.

You will have to unlearn some things and work hard to learn others. You will have to challenge your assumptions and beliefs, and to listen when you’d rather be talking. Mostly, though, you will have to make time for all this and to make becoming the best version of yourself a priority.

You need to make the time to understand and work through what it means to be emotionally intelligent, to know how to recognise when you’ve got it right and to celebrate the win!

When the projects and programs you have managed are held in high regard, when people want to work with you again, when you’re held up as a role model for others, then you’ll know what it means to be emotionally intelligent and you’ll be halfway to becoming a great project leader.

CHAPTER 1
KNOW YOURSELF

‘All you can change is yourself,’ Gary W. Goldstein argues, ‘but sometimes that changes everything!’ Self-awareness is perhaps the biggest challenge to developing as a person. The ability to look ourselves in the mirror, admit our flaws, celebrate what we’re good at and actively seek feedback isn’t something we’re all blessed with.

And this self-knowledge isn’t enough in itself. You have to use it to analyse what you do before committing to change, and change you must if you are to achieve the goals you’ve set yourself. Sometimes you’ll need to change the way you communicate, while at others you’ll need to reset a habit or behaviour. Abraham Maslow said, ‘Self-knowledge and self-improvement are very difficult for most people. It usually needs great courage and long struggle’. But don’t let this stop you!

All too often in the project management world, people forget to look at themselves while insisting that others are to blame for the problems they are encountering.

A few years back a friend of mine introduced me to the Dunning–Kruger Effect. For those of you who are unfamiliar with it, Cornell University students David Dunning and Justin Kruger found, through a series of experiments, that unskilled employees weren’t as good as they thought they were — or, as the Harvard Business Review titled their article ‘Those Who Can’t, Don’t Know It’.

The Dunning–Kruger Effect may come as something of a surprise to you, unless of course it speaks to you personally, in which case you probably already knew it all too well. The researchers found that incompetent people (their words) didn’t recognise their own lack of skills or the extent of it. Worse, they couldn’t recognise the skills that others had either. Results from a follow-up study suggested that with ‘minimal tutoring’ on the skills they were previously deficient in, people were better able to understand their skill level. Or, if you prefer, they were more aware of their own shortcomings.

The resulting paper, ‘Unskilled and unaware of It: How difficulties in recognizing one’s own incompetence lead to inflated self-assessments’, is definitely worth reading, and perhaps passing on to others you feel might benefit from it (cough).

The easiest way to become more self-aware is to ask others for their honest opinions of your behaviour and performance. Choose people who know you well and have seen you in action. It might be a project sponsor, a team member, a fellow project manager or a line manager familiar with your work. It’s important that you ask them about your behaviour, as this is something we can often miss in the heat of the moment.

You have to welcome and be prepared for frank and critical feedback. You should also repeat this regularly and show your gratitude for their time and effort (see chapter 13).

Something I like to do is document how certain situations made me feel and how I responded to them. This is particularly important if you seek to change a behaviour, but it’s also useful if you want to become more aware of how you react emotionally in different contexts. Write it down as soon as possible after the event. It will be invaluable to your development as a leader.

It’s also important to acknowledge the things you’re good at, as self-awareness isn’t just about the bad stuff. While you won’t be cartwheeling down the corridor screaming ‘I can plan, I can plan, I can plan’, these positive affirmations should give you the confidence that your skills and behaviours have been recognised and provide an emotional springboard to improvement in other areas.

There are many benefits to being more self-aware, including:

In his book Emotional Capitalists, Martyn Newman rates self-awareness as the number one component to becoming more emotionally intelligent. Once you’ve received feedback on something you weren’t aware of, and have taken action to change it, you’ll recognise why it’s so important.

CHAPTER 2
PRACTISE EMPATHY

Empathy is about seeing something from someone else’s perspective and ‘feeling’ it as they do. To be able to do this you need to know who they are, how they view the world and the cultural traditions that are important to them.

There’s a good chance that others will see things completely differently from you. If you don’t respond empathetically to them, then there’s a good chance that any relationship you thought you had will be lost.

To be more empathetic to others, you first need to understand your own emotions, to be self-aware (see chapter 1). In Emotional Intelligence, Daniel Goleman said of empathy, ‘the more open we are to our emotions, the more skilled we will be in reading feelings’. Opening yourself up is critical to getting others to open up.

Every Monday morning I would take my team for breakfast between nine and ten. No one wants to sit down at their desk at 9 am on a Monday, having had a great weekend, and start firing off emails and making calls. I saw it as a great time to find out what they had done over the weekend and get to know them better. We’d share stories about days out, days in, sports events, family, weather, hospital visits, beach visits and plans for the future.

After each breakfast session I would make lots of notes about children’s names, sports affiliations, upcoming birthdays and holidays, and a wealth of other personal information we shared with each other. Not being blessed with the greatest recall, this was an important means for me in understanding (and remembering) what was important to them so as to become a more empathetic leader.

I would pay for these breakfasts, and that $60 was the best money I spent all week. It enhanced our relationships and enabled me to develop empathetic responses based on other people’s emotions, rather than my own. It also meant that as members of a team we could put our colleagues’ interests before our own, and nothing says ‘I care’ better than that. Seeing how we treated each other also had a positive effect on other teams.

Project leaders spend the first two weeks of any assignment building relationships, because they recognise that relationships are the foundation for success. They identify and meet with key stakeholders and hold conversations that provide them with information about each person’s personality and their drivers. These initial sessions are informal and don’t focus on the project. Questions may cover family, career and experience (previous projects). They ask direct questions around communications and availability. They listen intently and say very little.

These meetings lay the relationship groundwork for the months ahead. We’ve watched great leaders set aside their own concerns in order to better relate to those of their peers and teams.

Strong relationships are key to the success of your project, and shared empathy is the bedrock for those bonds.

CHAPTER 3
BE YOURSELF

At a retirement function for Steve (not his real name — his real name was Brian!), a project manager in my team at the time, I got the chance to speak with his wife.

She seemed genuinely shocked about the things people were saying about her husband. ‘Grumpy’, ‘negative’ and even ‘curmudgeonly’ were thrown out there, all of which Steve took in his stride. ‘But that’s not who he is at home,’ she insisted. ‘He’s a fun granddad. He sings silly songs and never stops cracking jokes.’ It was my turn to be shocked, and when he walked over I said to him, ‘Steve, what’s this I hear about you being a really fun guy outside the office?’ He said, ‘Yeah, but I can’t bring that to work, can I?’

YES YOU CAN! Bring it every day. Bring it to every meeting, every workshop, every coffee break. To the performance evaluation when I ask, ‘is there anything more I can do to create an environment in which you feel you can do your best work — and enjoy it?’ But what could I say then? So instead I smiled and said, ‘I’m really sorry you didn’t feel able to do that’.

Putting on a different face should never be necessary — unless you’re Arnold Schwarzenegger in Total Recall. You don’t have to pretend to be someone else. You don’t have to suppress your feelings, to conform to what you see around you.

That’s not to say, though, that you use authenticity as an excuse for staying in your comfort zone and expecting everyone simply to accept you as you are. It’s about acting and behaving in line with your values in order to do the best job you possibly can.

To be content with who you are, you need to put yourself in challenging positions so you can develop a style and approach that you’re comfortable with and that gets the job done in a range of situations.

Being clear about your values is a start. The challenge for you then is to stay aligned with them while accepting that in order to get better at what you do, your skill set must constantly evolve. For example, you may value peace and quiet, but if you’re leading a team, they’ll expect you to be energetic. You don’t lose the value you have; rather, you respond to the needs of the team. It might not feel natural, but it’s part of your project leadership journey.

In my experience you can overthink being your authentic self, until it starts to get in the way of your progress. This is a point that Herminia Ibarra makes in her book Act Like a Leader, Think Like a Leader. In a survey she conducted, 50 per cent of managers reported that their leadership style got in the way of their success. ‘People get caught up with self-analysis because to be a healthy, happy person, you need to practice some form of introspection,’ she commented in a related interview. ‘The problem is, if you’re constantly analysing your emotional and mental processes — especially when you’re moving into a new professional position or an unfamiliar role — introspection becomes a bad thing.’

Being the real you is about ‘playing’ with different ways of doing things while not losing sight of the things that got you there.

When I asked Steve why he felt unable to bring his fun side to the office, he put it down both to his generation and to how he felt he would be perceived or judged. Had he opened himself more and brought some of that fun to work, he would almost certainly have developed stronger relationships, and the perception of him by stakeholders would have been a lot more positive than it was.

CHAPTER 4
STAND FOR SOMETHING

In Conscious Capitalism, John Mackey and Raj Sisodia write, ‘The best conscious leaders are merchants of hope and entrepreneurs of meaning. They continually engage their colleagues around questions of identity and purpose’. I love this quote because it sums up the difference between leadership and management. Of course, standing for something (or being ‘passionate’ about something, as you’ll sometimes hear it expressed) is only one part of leadership, but for me it’s a really important part.

When I was an employee, it was what I looked for in my leaders, what I bought into and what motivated me. I wanted to be part of something better (not necessarily bigger), something that delivered what it promised, that I could look back on and say ‘that mattered’.

As a project manager I had to learn how to do this by watching others. Through observing the good and the bad, I was able to determine what it was that I stood for, and I brought that to my role every day of the week.

Like others, I have been inspired by the stories of those who didn’t accept the status quo when they believed that the lives of others could be improved.

Emmeline Pankhurst believed that married women should have a vote in the British elections. She led the suffragette movement and went on hunger strikes to draw attention to it. She showed reactionary and inefficient political institutions little respect, which astonished them. She died in 1928, shortly before women were granted equal voting rights with men (at age 21).

Rosa Parks refused to give up her seat on a segregated Alabama bus to a white person in 1955. She was not ill or old (she was 42), just tired of giving in. She became an international icon for racial equality, despite losing her job and receiving numerous death threats. Alabama repealed its segregation policy on the Montgomery buses in 1956, ruling that it was unconstitutional. She remained active in the civil rights movement until her death in 2005.

In 1844 Florence Nightingale decided to become a nurse, then considered ‘lowly work’ for someone of her social standing. In 1854, she took a team of nursing volunteers and cleaned up a hospital treating war victims in the Crimea in an era when the roles of infection and hygiene were still little understood. Her dedication to sanitation and cleanliness was recognised by Queen Victoria, who set up a royal commission to help her analyse the state of army hospitals. Her work with the Sanitary Commission reduced fatalities in hospitals by 99 per cent in a single year and gradually introduced reforms in the British healthcare system. By her death in 1880 the nursing profession had gained significant respectability. She became the first woman to be awarded the Order of Merit.

Mikhail Gorbachev became General Secretary of the Soviet Communist Party in 1985. He was seen as someone who could modernise and rehabilitate the ailing Communist Party. In a few short years he radically changed the culture of the party, introducing the policies of glasnost (government transparency) and perestroika (political and economic reform). He developed strong ties with the west, and by refusing to keep pace with US military spending he played a major part in ending the cold war. His actions also led to the tearing down of the Berlin Wall and the disbandment of the Soviet bloc, resulting in the independence of the Eastern European satellite countries. He was awarded the Nobel Peace Prize in 1990.

The reason their stories are quoted so often by leadership writers is that these are individuals who believed wholeheartedly in what they were doing and who refused to compromise when others said they should. It takes courage to be different and to stand out in this way.

When leading people in projects, you’ll find the right way to behave, communicate and serve your team, and without doubt you’ll come up against those who steadfastly refuse to do things this way. They will cite company culture, the need for certification, historical precedent or just the ‘nature of projects’. They’ll never admit they simply lack the courage to be different, to stand up for what they believe in and face down the nay-sayers.

This is what you must do if you want a team to believe in you, follow your lead and stand by you when things aren’t going so well.

A 2014 Harvard Business School survey of 330 000 people rated the ability to inspire and motivate as the number one requirement of leaders, yet all too often in projects I see people who do neither. It’s part of the reason that our profession polarises people so much. Organisations look for ways to remove the project management layer, not because it’s not important, but because the people in those roles do little to prove they are willing to stick their neck out and lead with purpose.

We all believe in something and we should use that passion to inform our values, stir our emotions and impel positive action. This is the foundation of your leadership ability, but standing for something doesn’t mean standing still, and you need to work hard to constantly develop it. As Jason Fried and David Heinemeier Hansson write in their book ReWork, ‘Standing for something isn’t just about writing it down. It’s about believing it and living it’.

CHAPTER 5
DETERMINE YOUR VALUES

Maitland, a financial PR company in the UK, found three words, integrity, respect and innovation, crop up continually in the values of FTSE100 companies. I won’t argue that these are the wrong words (although I’m amazed that agile wasn’t in there!). It’s just that if people are told that these are their values, rather than being engaged in a process to uncover them, it’s very easy for them to disengage. One sure sign of this disengagement is seeing these values pinned up next to their desk as a reminder.

Values shouldn’t be pinned up on a wall; they should be lived, no matter what situation we’re in. They define our leadership style, our approach to problem solving and what we become known for.

So what do you stand for?

Quite often, this feels like too big a question to answer and we don’t really know where to start. So let me help you. List the things you don’t like or you think are wrong. These should be single words: confusing documents might be ‘complexity’; aversion to change could be ‘resistance’. Now, next to these words, write their opposite or antonym. For example, complexity = simplicity, resistance = resilience, and so on. Keep the antonyms.

Next, list the things that are important to you (for example, family, timeliness or involvement). Now compare the two lists and strike through the duplicates. Once you have done that, list the five most important things to you. These are your core values. If they don’t feel right — and you’ll know this immediately — go back to your lists and do the exercise again until you have a top five you’re happy with.

Always one to practise what I preach, I ran this exercise again before writing this chapter and here, in order, are my top five:

  1. Family
  2. Equality
  3. Simplicity
  4. Democracy
  5. Education.

I live all five of these principles at home and in my work — for me, there’s no distinction between the two settings. Equality at home is just as important as equality in the workplace. The same with simplicity! Yet it’s fair to say that these values are different from those I would have chosen 10 years ago.

Over that time my life has changed and I’ve grown as a person. I’ve become more compassionate, humble and generous. I’ve learned lots of new things and met lots of great people. I’ve had money and been flat broke. I got married, became a father (twice), emigrated (twice) and worked for and with over 20 organisations in many different sectors.

In 2019 I know the right way to do things, and it’s not the way we were doing them in 2010. I also know that by 2020 that will have changed again. That’s the thing with values. They’re part of our evolution and our drive to be better versions of ourselves.

Project leaders take the time to work with their teams to understand what their values are. They understand that this allows them to create the kinds of cultures in which they do their best work and lays the foundation for people to be the best version of themselves in the office.