Get noticed & visible through online communication & social media, more impact in self-marketing public relations & positioning, inspire people with charisma
Simone Janson (ed.)
Published by Best of HR - Berufebilder.de®
The German National Library lists this publication in the Deutsche Nationalbibliografie; Detailed bibliographic data are available on the Internet at https://dnb.dnb.de.
ISBN of the German eBook edition: 9783965961340
ISBN of the English eBook edition: 9783965961357
German website of the publisher: https://berufebilder.de
English website of the publisher: https://best-of-hr.com
Become an Influencer
1st edition, 18.04.2020
© 2020 Publisher Simone Janson | Best of HR Berufebilder.de®
Duesseldorf, Germany
Concept, editing, graphic design & layout: Simone Janson
Cover design with Canva
eMail: publisher@best-of-hr.com
We make the working world more humane and ecological with our Foundation, e.g. through our well documented Engagement for Climate Protection. As Book Publisher Best of HR – Berufebilder.de® with a unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. From the Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
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What this book can do for you: You support certified climate protection projects, you quickly receive compact information and checklists from experts (overview in the table of contents) as well as advice that has been tried and tested in practice and that leads step by step to success, also thanks to add-on. Because being successful as an influencer, not as a model or actor, is today the dream job of many young people, which is often dismissed as superficial. What does it actually mean to earn your money as an influencer and what do you have to consider? And why are the colorful illusory world of the Internet or the perfect picture on Instagram so important? There is no doubt that if you want to be successful as an influencer, you have to make yourself heard and become visible. Nothing helps as much as brilliant pictures, videos and rhetoric that arouse emotions and inspire and enthrall other people. This book helps build the appropriate demeanor.
In addition, our unique publishing concept offers you many best practice tips and examples from successful managers, entrepreneurs and other exciting personalities.
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Blogging and influencers are considered to be one of the most exciting new professional fields. But a lot of people can't really imagine how to make money with it. An overview.
Like many trends, this one came from the US: Weblogs, short blog, were a kind of day or logbook, in which people hold their private thoughts and feelings. For many, blogging was originally just a joke where they wrote down their private thoughts and were happy when a few people liked it. That was exactly what made the blog scene so special: The media suddenly had a mass of new media in addition to the established media, put their own opinion on the net in a very subjective way, were often politically incorrect - and, above all, a lot in the crowd give a broader picture of reality than the established media were able to do.
Blogging is back out, social media is in and promises a new way of communicating with the consumer. Obama has been able to establish such a proximity to the people in his election campaign, among other things via Twitter. And Twittering is an art: write a meaningful message with 140 characters (a Twitter message may not be longer).
American book author and star blogger Jeff Jarvis tells an interview over time that he came to blog when he took his eyewitness accounts from the 11. September 2001 posted on the net:
“I thought I would only blog for a few weeks. When a few bloggers from Los Angeles commented on what I had written, I realized: "Aha, this is a discussion - it happens in different places and at different times, and it is made possible by the Internet." That was when I realized that the single-track understanding of the media was over. ”
Jarvis later quit his job as a TV critic to become a blogger.
The blogs have not so much undermined the classic media as they have broadened their basic grassroots character. Even if the million-fold online diaries threaten to become indigestible chatter, especially in the US, they are fundamentally a contemporary instrument of opinion formation and self-understanding. And an interactive medium, one whose methods and techniques, interestingly enough, are now increasingly finding their way into the online presence of classic media - such as commenting.
In contrast to established media, blogging is a form of communication that works on two channels: the blogger not only writes his post, no, he also allows or responds to readers' comments. Criticism is not only answered, it is actually expressly requested. Blogging should be a constant comparison of one's own perception of reality with that of others. A blog is therefore an extremely interactive medium - and the more interaction there is on a blog, the more credible the blog becomes among readers - and thus also wins in favor with advertisers.
Because every hip new move we will eventually commercial - so the blogosphere. With the boom in online advertising in recent years, blogs have suddenly become interesting for marketers - especially those with high traffic. In the US, many blogs have joined together as networks or publishers and are already earning several thousand dollars a day. Blogging has already become a profession for many. A trend that is slowly starting in Germany as well, even though the advertising revenues in this country rarely reach to life. In the scene, however, the commercialization is quite mixed feelings, because actually bloggers should write yes because they have something to say and not because you hope for the highest possible number of visitors and thus many advertising revenue.