Cover
Title
CONTENTS
Preface
PART ONE • THE URGENCY EPIDEMIC
Chapter 1Monday Morning
Chapter 2The Urgency Epidemic
Chapter 3The Good, The Bad, And The Ugly Of A Hot Sauce World
PART TWO • LEADING WITH URGENCY
Chapter 4Preparing Your Kitchen
Chapter 5Cooking With Hot Sauce
Chapter 6The Dangers Of Cooking With Hot Sauce
PART THREE • PROTECTING YOURSELF FROM GETTING BURNED
Chapter 7Protecting Yourself And Your Team From The Heat
Chapter 8Cooking With Hot Sauce At Home
Chapter 9Mastering Urgency
APPENDIX
Acknowledgments
About The Author
INTRODUCTION
The Purpose of This Book
We are in the middle of an urgency epidemic. These are the words I used to begin Chapter 2 of this book as I wrote in the late months of 2018. Little did I know that a little more than a year later an actual global pandemic would overtake our lives and forever alter the ways in which we conduct our daily business. I was preparing the final book details and prepping for launch with my editor when the world seemed to shut down in March 2020. I felt a momentary sense of panic: had the book I spent all these months writing suddenly become obsolete? Grounded by COVID-19, many of us no longer had to dash out the door predawn to beat traffic for a meeting-filled day at the office. Nor did we have the pressure to rush home to shuffle kids to various practices, rehearsals or tutoring sessions. Had the Urgency Epidemic inadvertently been cured overnight?
And then my phone began ringing and my email began to pile up with messages from people who were overwhelmed in a new way. Their work hadn’t simply disappeared: now they were being asked to do their work while juggling kids on the home front. They needed to learn new technology now and implement it into their daily routines today. In addition, the urgency for those working on the “front lines” was at an all-time high. Almost as quickly as my fear of obsoletion had developed, it disappeared.
As someone who has studied workplace functionality in a myriad of industries and coached hundreds of mid and executive corporate leaders for nearly two decades, I’ve had a front-row spectator’s seat to the evolution of the urgency epidemic. I have heard it from my clients, former students and workplace “warriors;” they are overwhelmed and at a loss as to how to proceed in an environment that cuts them no slack, provides no respite, and is ever pushing them on. When I speak to groups, I often describe the sensation as one where it feels like hot sauce is on everything. What do I mean by that? In the world of cooking, great chefs use hot sauce with skill only to enhance the naturally underlying flavors of their meals; the purpose of hot sauce is not supposed to be to purposefully cause esophageal damage to a patron, it’s supposed to make the meal better, to add to the experience by bringing to the forefront the flavor details the chef wants you to pay most attention to.
But imagine, for a moment, going into a restaurant and sitting down to place your order. You peruse the menu, and after careful consideration, order a soup, a salad and entrée. You even decide to splurge on their famous dessert. One by one, the waiter delivers each course. But, to your shock, everything is covered in hot sauce. And not in a good way. Your salad is dripping with it. Your soup seems to be straight out of the hot sauce bottle. Your entrée and the sides are swimming in it, and even the delicious dessert is drowning in the stuff. By this point, it doesn’t matter. You couldn’t appreciate the dessert, even if you wanted to. Your mouth is on fire, your eyes are watering, you are dripping with sweat and you can’t actually taste a thing. Slowly, your taste buds are becoming numb to all of it, and all flavor, except “hot” is lost.
This is what it feels like to have uncontrolled urgency in our lives. Everything is covered in hot sauce, and often we lose the ability to distinguish differences between what is being “served” our way. In other words, everything feels like it brings a sense of urgency, from what we hear from our bosses, our direct reports, our clients, and even our loved ones at home. Our body revolts and we want relief as we stand precariously on the brink of burn-out, only to see another course drenched in hot sauce coming our way.
It isn’t too late; you don’t have to send it all back to the kitchen. The purpose of this book is to guide you through the urgency epidemic and put you back in charge. Specifically, the following areas will be addressed:
If you are a leader, learn how to properly use urgency to motivate rather than burn out your team. How can you effectively put hot sauce on the right things (and not on everything leaving your kitchen)?
If you are the recipient of others’ urgency, how can you properly respond so as to not allow others to infect you? How can you protect yourself and keep yourself balanced? In other words, what do you do when you’re served a dessert swimming in hot sauce?
How to keep yourself and your family safe from the urgency epidemic? When should you use urgency at home and when should you not? What’s the appropriate amount of hot sauce to use with your spouse? Your kids? With your volunteer position?
This book is designed to help you become a master of urgency. Like a great chef, you’ll learn the nuances of adding just the right amount of sauce to bring out the deep flavor and potential of yourself, your team, and your family, creating a menu of balance and perfect spice so that you are in charge of urgency and it no longer consumes your world. Let’s begin.
Brandon Smith
May 2020
PART ONE
THE URGENCY EPIDEMIC
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CHAPTER 1
Monday Morning
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Kate’s hands shook as she pressed them against the marble countertop. She stared at them closely, wondering if she could will them to stop.
She didn’t have time for this. Kate looked up and saw her furrowed brow in the bathroom mirror. It was 5:30 a.m. on Monday. This was not how Kate had wanted her week to begin. She slowly closed her eyes and took a deep breath. Unfortunately, this was not an uncommon start to her days, particularly Mondays.
Kate released her deep breath and tried to logically assess the situation. “Okay, Kate,” she said to herself, “on a scale of one to ten, what level would you score the anxiety you’re feeling?” She was channeling her therapist, Eileen, as she mouthed the words. The answer immediately popped into her mind: 8.5.
Not the score she wanted today, of all days. Kate opened her eyes. She wasn’t sure how she was going to get it all done. Her mind quickly inventoried all the to-do’s and demands that were facing her this week.
There was Martin. Kate had worked for Martin for the last year, and it had been one of the more difficult years of her professional life. What made it particularly complicated was that Kate liked Martin. He wasn’t a bad guy. Martin had three kids just a few years older than Kate’s and he regularly joked with her about the challenges of parenting teenagers. He would regularly open meetings with a funny dad joke or a story about one of his kids.
Martin really was a good guy, but as a boss, if Kate was gut-level honest, he made her life miserable. Kate oversaw a new technology upgrade across the company and Martin was the Chief Technology Officer. From a technology standpoint, Kate’s company was behind. It not only lagged their competitors’ offerings, but there was also a pressing need to upgrade how customer data was protected. The Board was pushing hard on senior leadership to make these changes yesterday. And while Martin meant well, he pushed all that pressure and urgency down to Kate and her team.
Kate paused from brushing her hair to look down at her phone. It was now 5:35 a.m. and her phone flashed with a new email from Martin. The subject line was: “Emergency meeting today at 8 a.m. to discuss status of technology upgrades.” Kate grabbed her phone angrily and flipped it over so she couldn’t see the screen. She hoped that if she couldn’t see it, she wouldn’t feel the pressure. “Out of sight, out of mind,” she sighed.
Martin’s email sent Kate’s mind to the events of the prior week when Martin had called another one of these last-minute, “emergency” meetings to discuss the status of her team’s projects. It had been Sunday afternoon when Kate received his meeting email. She and her team were still in the office trying to get ahead for the week, when Kate had looked down at her phone and saw Martin’s meeting invite. She’d sighed and in exhaustion, flipped her phone over.
Almost simultaneously, there had been a light knock at her door. She had looked up as Amanda, her most trusted direct report and most competent team member, entered her office. “Kate, can I talk to you for a minute?” she had asked.
Immediately, Kate had felt her stomach begin to clench. Sure enough, Amanda had proceeded to tell her that she could no longer take the pace that they had been running at for the past nine months. Amanda had two children under the age of three and was hardly seeing them on the weekends let alone during the week. Her husband was doing the best he could to juggle his own work commitments and the kids, but after a very long conversation the night before, Amanda and her husband had come to the decision that something had to give.
As Amanda finished her explanation, she handed over her two-week notice to Kate. To be honest, Kate had only really heard half of Amanda’s explanation as her thoughts raced ahead. How was she going to get everything done without Amanda? The team was already behind. Kate also knew that asking for more help was a non-starter. The entire organization had instituted a hiring freeze across the board, even including open positions that were the result of critical employees leaving the company for better opportunities. Just getting Amanda’s role backfilled was going to be a fight.
The next day, Kate had met with Martin at 8 a.m. to review the status of her team’s work. “Kate, I just met with the senior leadership team,” Martin began. “We are experiencing tremendous pressure from our investors to get our technology platforms up and running this quarter.”
Kate had sat back and listened quietly, hoping that if she was quiet enough, Martin wouldn’t add any more to her plate. That strategy never seemed to work. Martin paused and appeared to look out the window for a moment, and then returned his gaze to Kate.
Martin continued: “I want your team to not only accelerate your timeline with this initiative, but I also want the customer data protocols set up at the same time. In addition, I need your group to investigate how you can be gathering more data on our customers for the sales team. This is a new request that has come up from the Board. They believe that we need to be doing more to gather customer data and, in addition to protecting it, we need to be conducting more sophisticated analysis to anticipate market trends and customer needs. I need your team on that right away.”
Martin paused and looked at Kate. Kate looked back and flatly said, “Amanda just gave her two-week notice.”
Kate gauged Martin’s face to see if he got the magnitude of her statement.
Without missing a beat, he responded, “That is a real loss. Amanda is a strong team player. Any chance we could keep her?” After Kate explained that Amanda had made up her mind and that the pace and volume of work was the reason, Martin began to appear defensive.
“Martin, I need to not only replace Amanda’s position ASAP, but I need approval to hire two more people,” Kate offered.
After appearing to consider Kate’s request, Martin shook his head and replied, “I’m sorry Kate. My hands are really tied. You are going to have to do the best you can with what you have.”
“Do the best you can with what you have.” Martin’s words echoed in Kate’s mind as she moved from brushing her hair to giving her face a more serious examination. Her eyes did look tired. As much as she wanted to blame the poor bathroom lighting, she had to reluctantly admit it. Kate peered more closely and could see the bags under eyes.
“Mom, you need to get more rest,” Kate’s 14 year-old daughter Ainsley had commented just days ago. Kate was exhausted and she wasn’t too proud to deny it. She also knew that when she got tired, her first mental move was to beat herself up for her failures as a parent, real or imagined. That soundtrack of nagging worry was a familiar one: She hasn’t been involved enough. She hasn’t been preparing her kids enough. She hasn’t been present enough. The barrage of school e-mails she received on any given day only made it worse. Emails such as:
Hi Parents. This is your child’s ninth grade math teacher. We move fast in my classroom to prepare your child with the opportunity to take post-calculus, college-level mathematics for engineers by their junior or senior year. If your child is in my classroom, it is safe to assume that they are probably already behind. Our goal is to get them caught up with the goal of equipping them to get into the dream school of their choice…
Hi Parents. This is your seven-year-old child’s baseball coach. I’m excited to be coaching your child this season. Our goal is to grow your child’s skills so he can not only grow his love for the game, but also so he can become a highly skilled player. It is important to know that I coach my teams to win. In order to accomplish that goal, I will need your full participation. We practice a minimum of three times a week in addition to games twice a week. While this schedule is more than most coaches in our league, I have found that it pays off in the long run. Many of my former players have gone on to play travel baseball and ultimately get college scholarships. I am committed to helping your seven-year-old get there too…
Kate wanted to say that none of it really mattered, but all her friends seemed to be caught up in the same race. When she got the rare opportunity to go to one of her book club gatherings, the conversation inevitably turned to all the things that the rest of the moms were doing to get their kids a leg up in applying for college. Never mind that most of their kids haven’t completed elementary school yet.
Kate fished out her concealer from her drawer and began to work on the bags under eyes. She might be able to admit to herself that she’s tired, but she definitely didn’t want anyone else to notice.
Her phone began to vibrate. Kate rolled her eyes. It was probably Martin again. The week ahead looked about as bleak as any of the weeks she had endured in recent memory. Full days of meetings, late nights and an increasing pile of “urgent” items that she and her team would never be able to get to.
Kate’s hands began to shake again. She put down her concealer brush and let her eyes drift back to her hands. She felt perpetually behind with not enough time in the day or week to meet everyone’s expectations and demands. No matter how hard she tried, it never seemed good enough. Kate reached for the bottle of anxiety medication that Dr. Sheth had prescribed her, realizing even that didn’t seem to be helping any more.
She popped the pills in her mouth and washed them down with water from the cup next to her sink as her hands continued to shake.